August 17, 2021

The Salesforce Developer’s Guide to ParDreamin’ 2021

The Salesforce Developer’s Guide to ParDreamin’ 2021

ParDreamin’ 2021 has something for everyone who wants to know more about Pardot including Salesforce developers.

If you haven’t registered to join us October 26 to 29, then consider this your formal invitation. Go ahead, we’ll be here when you get back. Register for ParDreamin’ now.

Ready? Great! Now let’s talk about your upcoming ParDreamin’ experience.

We’ve gathered the best consultants, marketing champions, solution engineers, and Salesforce customers in the community to talk to you about tackling tasks using Pardot.

Below is an agenda hand-picked for Salesforce developers. You can catch them all at ParDreamin’ 2021. 

These sessions focus on competencies Salesforce developers should work to gain. That includes coding, data management, JavaScript, working with APIs and integrations, and other advanced technical topics.

Note: We’ve listed these sessions in chronological order. You can get details about the event and see the full schedule at ParDreamin’.com.


Day 1 – Wednesday, October 27


How to Customize Your Pardot Form Like a Pro | 11:20 a.m. – 11:45 a.m. ET

Jenna Molby

When you want your Pardot forms to match the look and feel of your brand, sometimes you can feel limited as to what’s available for you to make that happen. 

In this session, you’ll learn how to build better, more attractive Pardot forms using advanced customization settings. We’ll show you which settings to enable within your Pardot form for the best user experience, how to effectively customize your Pardot form to match your brand, and how to use JavaScript to extend form functionality.

Presenter: Jenna Molby


Using Pardot B2B Marketing Analytics as a Data Audit Tool | 12:35 p.m. – 1:15 p.m. ET

Dominique Beaudin

To understand what it’s truly capable of, take a tour of a custom-built Data Audit Dashboard. 

B2BMA dashboards help marketing users see the impact of their efforts while Sales can identify strong leads and build targeted account plans. But they can also be used as a tool to audit your data. 

In this session, we’ll discuss:

  • How to set up your custom data audit dashboard in Pardot.
  • Best use cases for Data Audit dashboards and what to beware of.
  • How using B2BMA dashboards for data audits can help in other areas of your marketing efforts.

Presenter: Dominique Beaudin


Fancy Things with Query Strings: Unlocking Marketer Magic with Url Query Parameters | 1:25 p.m. – 1:50 p.m. ET

Brandon Walton

In this session, we’ll cover Domains, Hosting, and the basics of how the ‘web’ works. This includes the basics of URL taxonomy. You’ll learn how to:

  • Understand query parameters in a URL.
  • Use Query Parameters with Pardot.
  • Explore Query Parameter “magic tricks” with popular web services.

Presenter: Brandon Walton


Day 2 – Thursday, October 28


Data Science & Ad Hoc Reporting from Pardot by API | 11:20 a.m. – 11:45 a.m. ET

Mike Creuzer

Using the Pardot API and data science tools such as Jupyter Notebook, we’ll dive into getting things done the hard way. Specifically, we’ll talk about data science and ad-hoc reporting using the Pardot API.

Warning: We will show and run code during this session.

Presenter: Mike Creuzer


Changing the Recipe: Updating Your Cookies from Third- to First-Party Tracking | 1:25 p.m. – 1:50 p.m. ET

Lori Trzcinski

In this session, you’ll learn why it’s so important to update the recipe. The recipe we’re referring to is the change from first- to third-party cookie tracking with Pardot to address loss of third-party cookie support from most web browsers.

You’ll walk away from the session with:

  • Your cookie ingredients: How to implement the change in Pardot.
  • Recipe assurance: Understand how to check if your first-party cookies are working.
  • Tips for cake flops: Know when you need someone to help you implement the change.

Presenter: Lori Trzcinski


Day 3 – Friday, October 29


Meet the New Developer Experience | 10:50 a.m. – 11:15 a.m. ET

Christopher Cornett

The New Developer Experience is now available for those who want to extend their marketing reach through APIs and the newly available Pardot Developer Edition.

This session will discuss:

  • What the New Developer Experience is and how it helps developers.
  • How the new API V5 benefits developers.
  • Other items Pardot is providing for extensibility within the New Developer Experience.

Presenter: Christopher Cornett


Just Like a Circus: Maximizing the Power of Landing Pages | 11:20 a.m. – 11:45 a.m. ET

maximizing pardot landing pages

Have you ever wondered what else you can do with Pardot Landing Pages? What if we could hide that, or what if we can have a pop-up? And what are other Pardot customers doing to make their landing pages stand out from the rest?

This session will build on last year’s Level-Up Challenge: The One With Landing Pages. We’ll introduce a series of new tips and tricks you can implement for your organization to create better landing pages in Pardot. Led by a team of developers, you will walk away with a basic landing page template you can use in your Pardot environment immediately after the presentation.

We will explore ways to customize this template during the presentation and provide the audience with a few resources to make the best use of the Pardot Landing Page Wizard.

You should already have an understanding of HTML/CSS along with Pardot to get the most from the presentation.

Presenters:  Katy Heges and Marcos Duran


How to Send a Pardot Email with Multiple Line Items | 12:35 p.m. – 1:00 p.m. ET

How to send a Pardot Email with Multiple Line Items

It is impossible to send a Pardot email that has a list of related records… or is it?

In this session, we will uncover strategies to send a Pardot email with multiple line items. We’ll walk through a hypothetical use case at a realty company by going step-by-step through an email build. The email will send prospects many personalized property listings that may interest them.

Presenter: Adam Erstelle

Demystifying B2B Marketing Analytics Plus | 1:25 p.m. – 1:50 p.m. ET

Jess Pyne

In this ParDreamin’ session, we’ll discuss how Pardot B2B Marketing Analytics (B2BMA) and B2BMA+ dashboards can be customized to meet the goals and metrics your team has set out to accomplish.

Combining that with the power of Salesforce Einstein Prediction Builder will keep you one step ahead of your prospects.

We’ll teach you how to:

  • Customize your Pardot B2BMA and B2BMA+ dashboards.
  • Utilize discovery stories.
  • Bring external data into your dashboards.
  • Build predictions with Salesforce Einstein Prediction Builder and its current use cases.

Presenter: Jess Pyne



Get ready for the only 3-day virtual conference that’s all about Pardot

There’s still time to register! Get to it and tell your friends to grab their ParDreamin’ tickets so they can catch these sessions. There’s something for every Pardot user.

You can get more from your ParDreamin’ experience through pre-conference training workshops. These one and four-hour courses take place October 26, which is the day before the big conference event. 

Check out the B2B Marketing Analytics workshop to learn how B2B Marketing Analytics can help maximize marketing and sales efforts with advanced analytics. Explore your data, get insights into your marketing performance, and quickly take data-driven actions.

Contact the team at Sercante to learn more about ParDreamin’ or anything else your Pardot heart desires.