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A Beginner’s Guide To Administering Marketing Cloud Engagement

Skill Level

Beginner

Learning Track

Strategy

AdministrationFeatures & FunctionsMarketing Cloud

This session is for anyone new to the world of Marketing Cloud administration. You will learn about the foundational components of administering and managing a Marketing Cloud Engagement environment.

Topics include, but are not limited to:

Users
Business Units
Security
Process Automations
FTP Data

You will walk away with knowledge to effectively manage your Marketing Cloud Engagement org.

About the Author

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Chris

Zullo

AllCloud

Chris is an engagement specialist with 15+ years of marketing strategy and technology experience. He has been a Salesforce MVP program since 2013 and a member of the inaugural class of Marketing Champions (2020). Chris enjoys traveling (for fun) and spending time with his family, including his dogs.

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Kirsten

Schlau

Sercante

Kirsten leads the Sercante Salesforce Marketing Cloud Engagement practice. With over 15+ years of experience working in the digital marketing industry, she’s passionate about helping organizations (both B2B and B2C, alike) go from good to great, including Fortune 500 brands such as CVS Pharmacy and Delta Airlines. When she’s not working, you’ll find her supporting Atlanta local sports teams, Atlanta United and Hawks, or on the soccer pitch.

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VP, Growth Marketing,

Engagement Studio

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