A Step Too Far? Pardot and Contacts to Multiple Accounts

Skill Level


Learning Track

AdministrationData Management

Imagine you have a Contact that is related to more than one account in Salesforce. That Contact may be influential to more than one account. So, how can you track the relationships between people and the companies they work with?

In this session, you’ll learn:

  • What Contacts to Multiple Accounts in Salesforce is
  • How it relates to the Pardot data model
  • Challenges and limitations you can expect and their potential workarounds
Matt Lincoln

Matt has been a B2B marketer all his career, as a U.K. Chartered Marketer focusing specifically on lead generation, nurturing, and sales and marketing alignment. Now he is a Pardot Consultant specializing in Pardot implementations, training, and optimization. Matt loves working with marketing teams to help them improve their processes and smash their targets with marketing automation.

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