Alice in Email PreferenceLand: Falling Down The Rabbit Hole

Skill Level

Beginner

Learning Track

Admin
Features & FunctionsMarketing Cloudmarketing strategy

At first glance, a conversation about an email preference center seems simple and straightforward. But all too often, hidden complexities emerge.

Instead of shouting “off with their heads!,” this email preference center session will equip you to make the best decisions for your organization.

We’ll walk through the different types of preference centers. Then, we’ll showcase good examples of how to do it right. We’ll finish with common options for Preference Centers within Salesforce Marketing Cloud:

• The out-of-the-box preference center
• A custom CloudPage
• External preference center

Then we’ll have a live demo where we dig into some of the code behind the scenes of a custom CloudPage preference center, where we’ll present best practices to store and organize both your code and your subscriber preferences. We’ll show you how to make your CloudPage dynamic allowing you to change and update your preferences — without having to change your code. And, finally, we’ll share highly commented code samples as part of the presentation for attendees to use on their own.

Instead of shouting “off with their heads!”, this preference center session will give you the options and framing to make the best decision for your organization.

We’ll walk through the different types of preference centers, we’ll showcase some good examples of how to do it right, and then we’ll walk through some common options for Preference Centers within Marketing Cloud:

• The out of the box preference center
• A custom CloudPage
• External preference center

Then we’ll have a live demo where we dig into some of the code behind the scenes of a custom CloudPage preference center, where we’ll present best practices to store and organize both your code and your subscriber preferences. We’ll show you how to make your CloudPage dynamic allowing you to change and update your preferences without having to change your code! Highly commented code samples will be provided as part of the presentation for attendees to use and try out on their own.

Aaron
Beatty
Attain Partners

With over ten years in the ExactTarget/Marketing Cloud/Pardot ecosystem, Aaron Beatty is a leading expert in making the most of Salesforce Marketing Cloud, and is Director of Digital Engagement for Attain Partners, where he leads a team of dedicated professionals solving the needs for Higher Education, K-12, and nonprofit clients.

Stephen
Roper
Attain Partners
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