Many people a/b test their email campaigns using Pardot. However many people are not aware that you can also A/B test your landing pages. In addition to that you can also use Google analytics and a HotJar to collect information on not only how long visitors are on your landing page but also where they are spending the most time. This session will cover at a high level some of the different types of testing you can do with assets across pardon including some additional tools that can make it easier to identify if your landing pages are converting.
Always Be Testing: How Nonprofits Can Use Pardot to Increase Impact