Beyond Unsubscribe: Managing Marketing Preferences and Staying Legally Compliant with Pardot + Salesforce

Skill Level

Intermediate

Learning Track

Admin
ComplianceData Management

Respecting email subscriber preferences is essential for every marketer to understand and practice.  You want to deliver messages that are relevant to subscribers so they are more likely to take action. At the same time, you have to stay compliant with a changing array of legislation so you can continue to do your job.

In this session, you’ll find answers to the following questions:

  • Can your email subscribers do anything other than unsubscribe?
  • Are your marketing efforts evolving to respect data privacy laws?
  • How are other Pardot & Salesforce customers addressing GDPR, CCPA, LGPD, and other privacy laws in their marketing efforts?
  • How can marketers organize omnichannel preferences for different purposes, brands, business units or consumer personas?

Attendees will have a deeper understanding of how their Pardot solution can utilize Salesforce’s individual and 15+ other data privacy objects to stay compliant without breaking the bank.

About the Author

Saurabh Gupta
Saurabh
Gupta
Founder
Cloud Compliance

Our digital transformation is fueled by customer trust.

Saurabh’s company, Cloud Compliance turns Salesforce customers into data privacy champions who build trust by protecting customer data and respecting their preferences.

For 7+ years at Salesforce, Saurabh saw 100s of customer implementations that needed a comprehensive, enterprise-grade yet simple solution.

This led Saurabh to design ‘Cloud Compliance’, an AppExchange App that helps Salesforce customers with GDPR/CCPA compliance.

Saurabh has worked with Hi-Tech, Insurance, Higher-Ed, Non-Profits, Financial Services, Gaming, Retail, and Pharma in US, Europe and Asia

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