Bridging the Gap Between Paid Ads and Pipeline

Skill Level


Learning Track

API & IntegrationData ManagementLead Management

For marketers, paid digital advertising is crucial to build brand awareness and drive demand. However, the struggle to understand performance and calculate ROI across disparate systems is real. With Pardot Connected Campaigns, Salesforce Sales Cloud, and Qualified, you get total visibility into campaign performance that’s also reportable inside Salesforce. This dynamic trio is a must-have weapon for revenue teams in today’s digital-first world.

Join Jennifer Lynn Schneider (Qualified Success Manager, Solution Architect, and Trailblazer) as well as Jeff Ostenson (Qualified Solution Engineer, Salesforce Pardot Trailblazer, and mothership alum) as they discuss key strategies for a conversational sales and marketing program that are guaranteed to deliver results. This no-frills session will also cover a comprehensive demo so you can see the process in action.

Jennifer Lynn
Qualified Success Manager

A Salesforce Kool-Aid drinker since 2009, Jen fell in love as an end user and never looked back. Since, she has taken on a variety of roles from BDR, Marketing Director, Admin, Consultant & Partner and now into the product side as an ISV Partner at Qualified. Her journey has been enriched by all of her #trailblazer family she has met along the way.

Lead Sales Engineer

As an original Pardashian, Jeff helped build Pardot’s first demand generation team in 2012 before becoming a solutions engineer with the Salesforce acquisition in 2013. After eight years of helping clients develop innovative marketing and business development programs through Salesforce’s Marketing Cloud, he jumped aboard the Qualified rocketship and is excited to help take conversational marketing #tothemoon.

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