When a new marketing campaign is about to drop, marketers are usually rushing to get things set up in Pardot and live asap. However, this usually results in key elements being missed and ultimately impacts reporting for connected Salesforce campaigns.
In this session, Triana will talk you through a campaign setup checklist that will help ensure your data aligns correctly in Marketing Cloud Account Engagement (Pardot) and Salesforce and you don’t miss a thing!
- Salesforce Campaign setup
- Mapping out the campaign journey
- Aligning marketing assets to your campaign
- Considerations for offline activity
- UTM tracking Testing that your setup is tracking correctly