We know customers crave and expect personalized communications wherever they are. However, language, culture, and privacy laws are key considerations global organizations have to consider in their marketing strategy.
In this session, hear firsthand how Lucid Motors has been able to provide these personalized experiences to its customers and prospects at scale while remaining compliant with local laws and expectations.
Key topics covered:
- Email preferences center and consent management (unsubscribes)
- Building email templates for localization
- Global email production processes and governance