Considerations For Marketing To A Global Customer Base At Scale

Skill Level

Intermediate

Learning Track

Strategy

ComplianceMarketing Cloud

We know customers crave and expect personalized communications wherever they are. However, language, culture, and privacy laws are key considerations global organizations have to consider in their marketing strategy.

In this session, hear firsthand how Lucid Motors has been able to provide these personalized experiences to its customers and prospects at scale while remaining compliant with local laws and expectations.

Key topics covered:

Email preferences center and consent management (unsubscribes)
Building email templates for localization
Global email production processes and governance

About the Author

Kirsten

Schlau

Sercante

Kirsten leads the Sercante Salesforce Marketing Cloud Engagement practice. With over 15+ years of experience working in the digital marketing industry, she’s passionate about helping organizations (both B2B and B2C, alike) go from good to great, including Fortune 500 brands such as CVS Pharmacy and Delta Airlines. When she’s not working, you’ll find her supporting Atlanta local sports teams, Atlanta United and Hawks, or on the soccer pitch.

Zachary

Norman

Sercante

Paras

Shah

Lucid Motors

– Certified in: Salesforce Certified Marketing Cloud Consultant, Salesforce Certified Marketing Cloud Email
Specialist, Salesforce Certified Marketing Cloud Developer

– Skills: AMPSCRIPT, Advanced SQL and Excel, Journey Builder, Email Studio, Mobile Studio, Contact Builder,
Audience Builder, Marketing Cloud Connect Configurations, HTML, CSS

Salesforce Sales Cloud and Service Cloud Development:

– Certified in: Salesforce Platform Developer I
– Tools: Eclipse IDE, POSTMAN (REST API testing), DataLoader, Workbench, Advanced Excel, Salesforce DX
– Skills: Salesforce Lightning, Apex, SLDS, Apex REST, Process Builder, Workflows, Validation rules, Changeset, ANT deployment(brief experience), Advanced SQL
– Built Lightning components from scratch
– Comfortable with use of Wrapper Classes, JavaScript Controller and AuraEnabled Lightning Classes
– Extensive experience in Apex code development
– Apex code optimization and performance testing
– Integration of Sales Cloud with Marketing Cloud using Marketing Cloud Connect
– Built APEX REST web services. Comfortable with testing web services with POSTMAN tool