Creating Success Through Consistency

Skill Level

Beginner

Learning Track

Strategy
AdministrationAutomationsFeatures & Functions

If you’re in a large organization that lacks standardization, working with a client that needs guidance creating company wide standard operating procedures, or are one of many users in your marketing automation platform and you’re all doing things a bit differently, this session is for you!

We’ll be covering key areas and actionable items to create a system that promotes success. Specifically, we’ll talk about the importance of a cohesive digital presence as it pertains to email marketing, website, and social media. We’ll also discuss developing internal documentation and resources to create that consistency among marketing automation platform users.

Ashley
Anger
PROJECT MANAGER & MARKETING AUTOMATION CONSULTANT
COASTAL CLOUD

Ashley is a 4x Salesforce Certified marketing automation consultant and project manager with a passion for evaluating and developing strategy, alignment and business processes in Salesforce Pardot and Marketing Cloud. Marketer, strategist, dessert-lover, and 2020-2021 Marketing Champion.

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