Data Science & Ad Hoc Reporting from Pardot by API

Skill Level

Advanced

Learning Track

Tech
API & IntegrationData Management

Using the Pardot API and data science tools such as Jupyter Notebook, we’ll dive into getting things done the hard way. Specifically, we’ll talk about data science and ad-hoc reporting using the Pardot API.

Warning: Code will be shown and ran during this session.

In this session, you’ll learn how to:

  • Get CRM IDs of deleted prospects for further analysis.
  • Export email bounces from Pardot.
  • Create folders for emails sent with lists of who got them (email audit).
  • Hunt down adjacent Prospects and visitors from a Prospect of interest.

About the Author

Mike Creuzer
Mike
Creuzer
Sercante

Mike is one of the Pardot Marketing experts at Sercante (theSpotForPardot.com), focusing on the ‘hard’ bits of Pardot and Salesforce. He bends Pardot to his will and integrates it with other tools. He connects the massive marcom stack together in useful ways. His hammer is being a LAMP (Linux Apache MySQL PHP) stack developer yet speak the lingo and operate with Sales and Marketing teams.

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