Deliverability vs. Mailability – Nightclub Guide for Pardot Marketers

Skill Level

Beginner

Learning Track

Strategy
Data ManagementEmail Design

Email deliverability is a universal challenge, or concern at the very least, for all marketers. Deliverability, however, can become mixed up with another measure: mailability. In this talk, I will share my favorite analogy for explaining the differences between deliverability and mailability: the upscale nightclub. Then, I will discuss the importance of distinguishing between the two in your email data management and campaign performance predictions.

Lucy
Mazalon
Salesforce Ben

6x certified Salesforce & Marketing Automation Consultant turned full-time Editor at SalesforceBen.com. Founder of The DRIP, Salesforce Marketing Champion, Co-leader of the London B2B Marketers Group.

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