Embrace A First-Party Data Strategy For Sales And Marketing

Skill Level


Learning Track

API & IntegrationData ManagementMarketing Cloud

Third-party cookies are being phased out by most web browsers in the next year, and marketers must adapt to a new environment. In the new normal, using first-party data can become a true competitive advantage.

Natasha and Jaime will show you how to build a first-party tracking cookie strategy across your whole tech stack, relying on Sales Cloud, Marketing Cloud and MuleSoft as a foundation. We will present engagement strategies for mobile using event data, and show valuable examples of ROI strategies you can take to the boardroom.

Jaime Lopez

Jaime López is an expert in data-driven marketing with an emphasis on B2B megadeals. Jaime holds an M.Sc. in Energy Engineering from the Technical University of Madrid and has pursued further graduate studies in Machine Learning at MIT and Stanford University.

Jaime has an international track record in creating value for innovative companies and spent the past seven years at the Finnish industrial conglomerate Wärtsilä, where he led the data-driven marketing practice. His team has leveraged machine learning to prove causality between measurable marketing and hundreds of millions of euros in revenue.

Jaime has been inducted into the inaugural class of Salesforce Marketing Champions as one of the world’s top Pardot experts.

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