In this Session, we will uncover the power of using form handler features in Marketing Cloud Account Engagement (Pardot). Using Pardot form handlers is the alternative to creating forms using Pardot iFrames. That’s because the feature allows you to have complete control over the look and feel of your form as well as other customization options you need to reach your goals.
As an outcome of this session, you’ll learn:
- The value of using form handlers
- Anatomy and technical components of an endpoint URL
- Basics of an http POST and query strings
- Best practices for working with Pardot form handlers