Foster A Junk-Free Pardot Org: 6 Data Maintenance Tips

Skill Level


Learning Track

Data ManagementPardot

No matter how hard you try, data cleanliness can seem unavoidable. In the moment, you’ll say “I can fix this later” or “It’s not a big deal right now.” But after months of junk in your Pardot org, it makes prospecting new leads more difficult and reporting a nightmare.

In this session, you’ll learn everything you need to know about cleaning your Pardot org. We’ll uncover tips to:

  • Get your Pardot instance organized today
  • Keep it junk-free for the long term
  • Understand why a clean database is critical to effective reporting
Product Manager
Sercante Labs

With ten years of experience managing Salesforce and marketing automation platforms across several industries from healthcare to financial services, Jacob has moved out of managing a marketing team to help others grow.

Now, he enjoys taking his knowledge to help client marketing teams improve and enhance their digital marketing campaigns. Jacob’s mission is to provide tailored insight that will improve campaigns and make the process of creating, executing, and reporting on campaigns easier. His motivation is the feeling of validation when client marketing teams can prove to their executives and board that marketing is making a difference in revenue and brand recognition.

When Jacob is not working, you’ll find him on a stage performing in local and regional theater productions or cheering on his favorite sports teams.

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