Requirements gathering can sound boring and overkill for marketing projects. But devoting time and effort to it is a must for defining the scope, timeline and budget of your project. That’s because it will ultimately ensure you make your stakeholders happy with the outcome.
In this session, we will discuss how Pardot interacts with other tools in the Salesforce ecosystem. You’ll also learn how to define requirements that work and prevent you from overcustomizing your org and creating technical debt.