How To Audit Subscriber Activity For Marketing Cloud Journey Builder

Skill Level

Advanced

Learning Track

Analyst
Features & FunctionsMarketing Cloud

Marketing Cloud Journey Builder’s reporting interface gives users the ability to view high-level statistics on journey performance and the overall volume of subscribers to reach each activity. However, the ability to gain a granular view of the specific step that subscribers are currently at within each journey is limited from the Journey Builder interface. This lack of visibility poses issues from both a reporting and auditing/troubleshooting standpoint.

In this session, we will show you a method of setting up journeys and querying data views that allows marketers to keep track of the steps that subscribers have completed within a Journey, all within a single Data Extension.

Austin
Kirby
Media.Monks
Claudia Hoops
Claudia
Hoops
Media.Monks
A passionate marketer for all things digital, at Media.Monks, a certified Salesforce partner in APAC, Claudia helps organizations to drive sales growth with Pardot marketing automation & strategy consultation.
She’s also a Certified Salesforce Instructor for Pardot and a Salesforce Marketing Champion 2021.
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