With the majority of mobile users preferring dark mode, it is now essential that marketers, designers, and developers have this in mind when creating their content. Adding in the consideration of accessibility, email content must be easy on the eyes while still complying with company brand guidelines.
In this session, we’re here to understand what dark mode is, why it’s important to us as email marketers, designers and developers, and how we can improve our emails to be more dark-mode friendly across email clients.
Topics covered
1. What is dark mode?
2. Why should you consider dark mode?
3. How can dark mode affect your branding?
4. How do different email clients treat dark mode?
5. How to improve your emails for dark mode?
