How to Track UTMs from Pardot through to Salesforce Campaigns

Skill Level


Learning Track

AdministrationData ManagementLead Management

UTM parameters can be used to track the traffic from a variety of sources including email, social media, banner ads, and more. But how can you track them through to your Salesforce Campaigns?

In this session, you will come away with an understanding of UTM parameters and how they behave with Salesforce Campaigns.

We’ll cover:

  • The basics of UTM parameters and values
  • How to capture UTM values via Pardot forms
  • How to get the field mapping right to successfully track through to Salesforce Campaigns
  • How UTMs can enhance your Salesforce marketing reports

Nicola is CEO and co-founder of Modern, B2B Marketing’s number 1 UK ‘Rising Star’ agency, 2021. Focused on delivering digital solutions to innovative businesses, she has over 20 years’ experience advising high profile brands, including Coca-Cola, Virgin, Sky, Sage, Software AG and Commvault. As Modern’s lead strategist, Nicola works with CMOs and marketing leaders to bring marketing innovation, growth strategies and reporting transparency to global digital teams, including digital acquisition, martech, demand programmes and digital transformation.

Triana Jarman
Marketing Automation Strategist

A curious, puzzle-solving Pardot enthusiast, Triana Jarman brings over 10 years of client-side B2B marketing experience to her role as a Marketing Automation Strategist at Modern, the Bristol based B2B digital marketing agency. Triana, who is also 3 x Salesforce certified, loves the opportunity to use her experience and passion of marketing automation to deliver to clients business-changing solutions to specific Pardot processes and objectives. Originally from California, Triana has been living in Bristol, England for the past 14 years and when not knee-deep in Pardot she’s either running, baking or fussing over her two cats.

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