Just Like A Circus: Maximizing The Power Of Landing Pages

Skill Level

Advanced

Learning Track

Tech
Features & FunctionsLanding Pages

Have you ever wondered what else you can do with Pardot Landing Pages? What if we could hide that, or what if we can have a pop-up? And what are other Pardot customers doing to make their landing pages stand out from the rest?

This session will build on last year’s Level Up Challenge – The One With Landing Pages. We’ll introduce a series of new tips and tricks you can implement for your  organization to create better landing pages in Pardot. Led by a team of developers, you will walk away with a basic landing page template you can use in your Pardot environment immediately after the presentation.

We will explore ways to customize this template during the presentation and provide the audience with a few resources to make the best use of the Pardot Landing Page Wizard.

You should already have an understanding of HTML/CSS along with Pardot to get the most from the presentation.

About the Author

Marcos
Duran
Sercante

Marcos is a marketing automation strategist with a diverse background in design, marketing, and automation software. He loves to craft complex solutions and manage campaigns with Pardot (and other marketing automation/campaign management tools) for his B2B/B2C/NGO customers. He is also the co-Leader for the Austin Pardot User Group, Salesforce event aficionado, and a knowledge sharer of marketing operations and Pardot on LinkedIn.

Katy
Hege
Sercante

Katy is based in Decatur, Georgia. Katy is an email marketing sherpa with a proven track record in email design, code, and marketing to attract, engage and convert lookers into buyers. She entered the world of front-end development 10+ years ago, building websites, landing pages, and emails. Katy is always looking to leverage the power of new tools and techniques to improve buyer engagement and streamline the development process. She is always happy to walk through challenges a client or teammate faces and help find a workable solution. In her spare time, Katy enjoys gardening and DIY home projects that allow her to spend time with her family and get outdoors.

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