Marketing Reporting: Why Contact Roles are “Mission-Critical” and How To Effectively Add Them

Most marketers seek better Pardot reporting, but they need opportunity contact roles to make the magic happen. Based on my consulting experience, I estimate that less than 20% of companies have contact roles adequately populated. Get serious and solve your contact role challenges.

In This Session:

  • Learn why Pardot contact roles are important.
  • Get a comprehensive look at a couple of key solutions.


October 28, 2021


10:50 am ET – 11:30 am ET

Skill Level


Learning Track

Features & FunctionsLead Management
Jen Kazin

Jen is a 6x Salesforce Certified Consultant with 8 years of experience in Pardot and Salesforce. She helps marketing leaders transform their Pardot and Salesforce systems for better marketing results. Prior to consulting, Jen worked for 15 years as a global marketing director where she managed her first Pardot implementation. (After that, she was hooked!) Jen is the Salesforce Marketing (Pardot), Twin Cities User Group Leader. In her free time, she enjoys running, biking and kayaking.

Grab your seat at ParDreamin. Registration is Now Open.

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