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Marketing Reporting: Why Contact Roles are “Mission-Critical” and How To Effectively Add Them

Skill Level

Advanced

Learning Track

Admin
Features & FunctionsLead Management
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Most marketers seek better Pardot reporting, but they need opportunity contact roles to make the magic happen. Based on my consulting experience, I estimate that less than 20% of companies have contact roles adequately populated. Get serious and solve your contact role challenges.

In This Session:

  • Learn why Pardot contact roles are important.
  • Get a comprehensive look at a couple of key solutions.
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About the Author

Jen Kazin
Jen
Kazin
GreenKey

Jen is a 6x Salesforce Certified Consultant with 8 years of experience in Pardot and Salesforce. She helps marketing leaders transform their Pardot and Salesforce systems for better marketing results. Prior to consulting, Jen worked 15 years as a global marketing director where she managed her first Pardot implementation. (After that, she was hooked!) Jen is the Salesforce Marketing (Pardot), Twin Cities User Group Leader. In her free time, she enjoys running, biking and kayaking.

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