Not Just for Customers: Pardot for Internal Email Campaigns

Skill Level

Beginner

Learning Track

Strategy
AutomationsEmail DesignFeatures & Functions

Last year at ParDreamin’, we dove into the use case of email campaigns to train internal users. As a group we came up with a list of other internal use cases.

Let’s dive into what these use cases are and how you can leverage them at your own organization building partnerships with different departments.

In this session, you’ll learn how to use Pardot for internal email campaigns so you can easily and effectively communicate with your internal team.

About the Author

Kate
Lessard
Arkus, Inc.

Kate began her Salesforce journey in the nonprofit world and instantly fell in love with the platform. Her career then took her into Sales Operations where she was able to hone her analytical and leadership skills. Now a Project Manager at Arkus, Kate gets to spend her days customizing Salesforce for her clients. Her favorite part of her role is finding creative solutions for a plethora of use cases and improving the user interface to make sales teams productive. Kate stays active in the Salesforce community as a Trailblazer mentor, Salesforce certification SME, and co-leader of the Portland Women in Tech community group. Outside of the cloud, Kate teaches yoga and enjoys spending time with her husband and three dogs.

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