Not Just for Marketers: How to Adopt Pardot Throughout Your Entire Business

Skill Level

Beginner

Learning Track

Strategy
AutomationsFeatures & Functions

Many businesses will purchase Pardot, implement it for marketing campaigns and stop there. But there is a whole realm of possibilities. Whatever sector you’re in, your business is made up of more than just your marketing department. So why stop?

In this session, we will go over the various ways you can bring Pardot to your sales, support and any other teams you may have in your business. We’ll give a specific use case of how we at Supermums use Pardot as a powerful tool to add accountability and bring added value to our training programs. You’ll walk away with the tools. All that will be left is to let your creativity flow to adopt Pardot in your various departments – the sky’s the limit!

About the Author

vicki moritz-henry headshot
Vicki
Moritz-Henry
Trailhead Academy & Independent Consultant

A true lifelong learner at heart, Vicki is a 19x certified Salesforce architect and Certified Instructor. She loves all things automation (marketing or core) & big picture design, especially when there are nonprofits involved. Her passion for teaching always brings her back to delivering training and you’ll often see her delivering Trailhead Academy courses. As a 3x mama living in France, she enjoys volunteering on various projects, being a Salesforce MVP, Marketing Champion, regular Salesforce.org Commons volunteer and co-founder of Automation Dreamin’. Her free time is spent doing yoga, hiking and reading books – or just chasing her kids around!

Skip to content