Not Just for Marketers: How to Adopt Pardot Throughout Your Entire Business

Many businesses will purchase Pardot, implement it for marketing campaigns and stop there. But there is a whole realm of possibilities. Whatever sector you’re in, your business is made up of more than just your marketing department. So why stop?

In this session, we will go over the various ways you can bring Pardot to your sales, support and any other teams you may have in your business. We’ll give a specific use case of how we at Supermums use Pardot as a powerful tool to add accountability and bring added value to our training programs. You’ll walk away with the tools. All that will be left is to let your creativity flow to adopt Pardot in your various departments – the sky’s the limit!


October 27, 2021


10:50 am ET – 11:15 am ET

Skill Level


Learning Track

AutomationsFeatures & Functions
Vicki Moritz-Henry
Salesforce Certified Instructor & Head of Training

Vicki’s passion is sharing knowledge and empowering others! She is 9x certified, a Salesforce Certified Instructor & Head of Training for Supermums. While she has delved into many parts of the Salesforce platform, she has a soft spot for marketing automation and specialises in both Marketing Cloud and Pardot. She’s had the pleasure of speaking at Dreamforce, the Nonprofit Summit and various community events. Living in France and as a mum of three, she squeezes in Trailhead whenever she can, loves hiking and is a complete bookworm.

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