Optimize your digital marketing efforts using customer feedback

Skill Level


Learning Track

Lead Managementpersonalization

To maximize the effectiveness of marketing campaigns every effort must be as targeted and personalized as possible.  Today many companies may build unique messages for industries or even different personas they market to, but this can be made so much more personal and relevant to your audiences by adding customer feedback into the equation.

Join Shonnah Hughes, Head Salesforce Evangelist for GetFeedback, to learn how to use customer feedback to transform your Pardot campaigns and:

  • Increase conversion rates by keeping your focus on happy customers
  • Drive more qualified leads and opportunities for Sales
  • Improve expansion and renewal rates with better customer marketing
Global Product Growth & Innovation Evangelist

Shonnah is the Global Product Growth & Innovation Evangelist at GetFeedback, the leading customer experience management solution for Salesforce. Shonnah is a Co-Lead for SurveyMonkey’s Black ERG BUILD, a Salesforce MVP with over 11 years in its ecosystem, and holds many certifications and designations. She is seen as a thought leader in the Salesforce ecosystem and beyond. Shonnah co-founded a successful nonprofit to help underrepresented adults break into technology. Her leadership with Teen Tech Titans, PepUp Tech, WiT Diversity & other community organizations has led to multiple awards & recognitions. Including the Equality Trailblazer award and a golden hoodie. Shonnah had the distinct honor of signing the White House’s Pledge to America’s workforce along with Marc Benioff. The Pledge to America’s Workers—committing to expand programs that educate, train, and reskill American workers from high-school age to near-retirement.

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