In this session, we will review how Pardot and the Salesforce Data Architecture can work together to bridge the gap between marketing and admissions teams. We will review strategies for solutioning EDA with Pardot to ensure that segmentation goals can be achieved to establish just-in-time nurturing programs, and how native Pardot tools such as lead scoring and grading can set your recruiting and admissions teams up for greater success and increased yield.
Key topics discussed will be:
- How to solution cohesively for EDA and Pardot, including considerations for custom automations
- When to consider custom object integration, its benefits and its limitations as it relates to higher ed recruitment
- Why and how to leverage lead scoring and grading for higher ed recruitment
