The Marketing Cloud Account Engagement (Pardot) Lightning landing page and email builders brought the sweet relief of drag-and-drop capabilities to the tool. But with great power comes great responsibility.
While many Pardot users found excellent use cases for the new builders, some quickly found a few gotchas to keep in mind.
This session is a deep dive into the lessons learned from implementing and using the Lightning email and landing page builders in Pardot.
- Capabilities and limitations of the Lightning builders
- Tips and tricks for building emails & landing pages
- Demo of the Lightning builders