When it comes to email marketing, a prospect record is only as good as its mailability. In short, if you can email them, they’re more valuable to you.
Prospect mailability has become a key metric to monitor in your Pardot account, using the ‘Email opt-out’ and ‘Do not email’ fields as precious information. And Pardot prospect mailability is getting a makeover — with new fields, changing field behavior, and a whole host of data management considerations you need to take as a Pardot admin.
There’s more to this than what meets the eye. Here’s the scoop on what’s changed with Pardot mailability fields and why.