Ramping up your webinar strategy into a full-blown growth driver

Skill Level

Beginner

Learning Track

Industry
Lead Managementmarketing strategy

Take a journey through how we increased our webinar registrations by 3050% and scaled our program across the Pan American Region. This session will cover how we scaled webinars during the pandemic and continue to growth. It will also look at various marketing tactics that worked in generating new leads and transformed our in-person event to a virtual event using just webex and Pardot.

Tina
Katic-Michalos
Director of Digital Operations and Customer Experience
Sika USA

Tina started her career as a Digital Marketing Coordinator, who quickly became a Marketing Automation expert for the company. Focusing on the bottom of the funnel and aligning sales, marketing and customer needs is at the center of everything she does.

David
Canedo
Senior Digital Marketing Analyst
Sika LATAM

Since 2018 I have led the digital strategy for Sika in Latin America, which includes more than 15 countries, a potential digital audience of more than 20M professionals in our sector and a complex Smarketing Digital Stack that we successfully converted into automated business tools. At Sika Spain, I lead the full strategy, from awareness to conversion, defining Personas and creating unique customer journeys.

Olivier
Courchesne
Director of Marketing
Sika CA

Olivier developed an expertise in Business Intelligence for B2B distribution early on in his career. That led him to develop an interest in lead management as an inbound marketing specialist and later on, to be in charge of the marketing department at Sika Canada. His main focuses are on digital initiatives, lead generation, product development, e-commerce and sustainability.

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