Join us for a crash course in Salesforce reporting. Now that Marketing Cloud Account Engagement (Pardot) is on the platform, more and more traditional marketers are joining the ranks of Salesforce admins to manage their campaigns and record their contributions to the business.
In this session we will walk through quick reporting basics you can use to empower marketing and sales teams to follow up with prospects and measure performance at the same time.
We will cover:
- List Views
- Reports and Dashboards while dropping helpful tips to get your dashboards going from a marketing/Pardot perspective
This is not a Campaign Influence session. This session is meant to illustrate how to measure key goals around campaigns and how to visualize your data. You will walk away with a dashboard example.