Streamlining the Prospect Experience with Dynamic Content, HTML and Snippets

Skill Level


Learning Track

AdministrationFeatures & FunctionsManufacturing

Are you tired of making the same email templates over and over again to just update a few sentences? Did you recently migrate from another marketing automation tool and now have to recreate all your whitepaper, case study, and content emails? Are you looking for a way to streamline that setup? Then this session is for you!

We will cover tips and tricks on how to manage your content library across your website to produce a streamlined experience for your prospects. Learn how WordPress and Pardot (Dynamic Content, HTML, and Snippets) work hand in hand to help you deliver the right content at the right time. We will provide you with real-life use cases of the different personalization options Pardot has to offer.

This session is for Pardot admins and anyone managing your website at all skill levels.

Mimi Hubbard-Claugus
(Hubbard) Claugus
Marketing Manager
Graphic Packaging

Mimi is an experienced marketing manager with a demonstrated history of working in the packaging and containers industry, healthcare, and higher education. She is skilled in public relations, social media, marketing communications, advertising, and strategic planning. She is a strong marketing professional with a Bachelor of Arts in Public Relations, Sociology from The University of Georgia.

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