Want to better understand how Salesforce Einstein features can improve newsletters you send via Marketing Cloud? Here’s a real use case in which, using Einstein Scoring and Einstein Frequency features, we saw a drastic improvement in newsletter engagement metrics thanks to added personalization options.
This session covers:
- What Einstein contributes in Marketing Cloud and how to use it, both at the Dashboard level and at the Journey level
- A use case from a very saturated client who saw their engagement significantly improve after implementing these features
- An explanation into how identifying which contacts to impact by mail and by push lead to the increased engagement (opens from 14% to 42% and clicks from 0.5 to 1.1)
Join us to see a real use case firsthand, learn how the tool works, and increase your strategic marketing capacity.