The global pandemic has forced us all to rethink our strategies and pivot to digital-only marketing. At Wärtsilä, our marketing operations team was able to increase our webinar output twentyfold almost overnight and generate a pipeline contribution of tens of millions of euros. But how did we do it?
In this session, I’ll give you insider tips on how to maximize your marketing efforts using webinars to generate leads.
You’ll learn how to:
- Ensure tech readiness and set up an agile process
- Productize marketing delivery
- Take advantage of low-cost in-house production
- Develop core skills in your team
