Transform ABM with the Power of the Platform – Fireside Chat with Adam Blitzer

Skill Level

Beginner

Learning Track

Admin

Join us for a fireside chat featuring Adam Blitzer. This exciting conversation will cover technology, innovation and the future of digital transformation. As we close ParDreamin’, we’ll take a look at how to bring technology and innovation together to drive digital transformation and execute on ABM strategies through the ‘Power of the Platform’. Learn how marketers are driving account engagement and growth with ABM (Account-Based Marketing) by aligning with Sales and Service teams — all amid a global pandemic.

About the Author

Neha

Shah

Senior Director, Product Marketing

Salesforce

Neha Shah is a Senior Director of Product Marketing at Salesforce for Marketing Cloud Account Engagement. In her role, she drives product positioning and solution messaging for Salesforce’s B2B Marketing offerings. She brings to her role a strong background in technology and business, and has a proven track record of bringing solutions to market that help SaaS companies accelerate growth. She is passionate about leveraging data-driven techniques to drive superior customer engagement. Neha holds a BS in Computer Science & Finance from Rutgers University, and has an MBA from Haas School of Business, UC Berkeley.