Transform ABM with the Power of the Platform – Fireside Chat with Adam Blitzer

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Learning Track


Join us for a fireside chat featuring Adam Blitzer. This exciting conversation will cover technology, innovation and the future of digital transformation. As we close ParDreamin’, we’ll take a look at how to bring technology and innovation together to drive digital transformation and execute on ABM strategies through the ‘Power of the Platform’. Learn how marketers are driving account engagement and growth with ABM (Account-Based Marketing) by aligning with Sales and Service teams — all amid a global pandemic.

Executive VP & GM

Adam Blitzer is Executive Vice President and General Manager of Salesforce Digital. Prior to joining Salesforce, Adam co-founded Pardot, a marketing automation that assembles B2B buyer journey data points into actionable insights, enabling marketing and sales teams to sell smarter. ExactTarget acquired Pardot in 2012 for ~$100M and Salesforce acquired ExactTarger in 2013 for $2.5BN. Before co-founding Pardot, Adam worked in Japan where he founded a start-up and worked at an ad agency. Adam holds a bachelor’s degree from Duke University.

Neha Shah
Director of Product Marketing
Salesforce Pardot

Neha Shah is the Director of Product Marketing at Salesforce Pardot. In her role, she drives product positioning and solution messaging for Salesforce’s B2B Marketing offerings. She brings to her role a strong background in technology and business, and has a proven track record of bringing solutions to market that help SaaS companies accelerate growth. She is passionate about leveraging data-driven techniques to drive superior customer engagement. Neha holds a BS in Computer Science & Finance from Rutgers University, and has an MBA from Haas School of Business, UC Berkeley.

Mike Kostow
EVP & GM, Salesforce Marketing Cloud
Salesforce Pardot

Michael Kostow is the EVP and General Manager for Salesforce Marketing Cloud. Mike has been with Salesforce for 11+ years and is responsible for driving product strategy and market execution for Marketing Cloud. He is an enterprise software veteran and held various leadership roles across sales, strategy, and operations.

Meredith Brown
SVP & GM, Salesforce Pardot

Meredith Brown has been with Salesforce for 7+ years and leads Product Management for Salesforce Pardot. Her team is responsible for product strategy, roadmap, and go-to-market for Salesforce B2B Marketing Automation, Pardot Einstein, content building solutions, B2B Marketing Analytics, and campaign management.

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