Unlock B2BMA: Going Beyond Stock Dashboards

Skill Level

Intermediate

Learning Track

Analyst
AdministrationB2B Marketing AnalyticsReporting

This session will provide a brief overview of CRM Analytics and how B2BMA fits into the landscape. We’ll also walk through specific examples of how marketers can leverage this tool beyond the out-of-the-box reporting dashboards.

We’ll cover:

  • Attribution models and Campaign Influence Challenges inherent in the lead versus contact dichotomy from an account-based marketing (ABM) perspective
  • Why ‘exploring’ your data is so much easier in a business intelligence (BI) tool than a Salesforce report
  • And more
Duncan
McGovern
Pedal Lucid
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