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Using B2BMA as a Data Audit Tool

Skill Level

Intermediate

Learning Track

Tech
AdministrationData ManagementFeatures & Functions
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To understand what it’s truly capable of, take a tour of a custom-built Data Audit Dashboard.

B2BMA dashboards help marketing users see the impact of their efforts while Sales can identify strong leads and build targeted account plans. But they can also be used as a tool to audit your data.

In this session we’ll discuss:

  • How to set up your custom data audit dashboard in Pardot.
  • Best use cases for Data Audit dashboards and what to beware of.
  • How using B2BMA dashboards for data audits can help in other areas of your marketing efforts.
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About the Author

Dominique-Beaudin
Dominique
Beaudin
Sercante

Dominique was born in Pointe Claire, Quebec, Canada, but spent most of her childhood in the Toronto area. After Graduate school, she moved to Wisconsin to stay with her parents before moving to Western Canada, but ended up meeting her husband and staying in WI instead for several decades before moving back. She has 3 sons and enjoys running long distances, working out and learning new things. She has a passion for metrics and has spent most of her career working with various sorts of data and analytics (mostly around Microsoft projects). She is excited to pivot those skills to help Sercante clients reach their full potential.

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