Why Salesforce Admins Should Get To Know Marketing Cloud

Skill Level

Intermediate

Learning Track

Admin
Features & FunctionsMarketing Cloud

Salesforce as a platform continues to evolve and enhance its capabilities. It is made up of a few clouds and the lines between them continue to blur.

Marketing Cloud has traditionally been the furthest removed from its sibling “core” clouds. However, this is changing. Two of the bigger initiatives that are driving Marketing Cloud closer and closer to the other clouds are CDP and Personalization. Both these tools will have large impacts on our CRM data.

Learn about these initiatives and why Salesforce admins should get acquainted with Marketing Cloud.

Chris
Zullo
AllCloud

Chris is an engagement specialist with 15+ years of marketing strategy and technology experience. He has been a Salesforce MVP program since 2013 and a member of the inaugural class of Marketing Champions (2020). Chris enjoys traveling (for fun) and spending time with his family, including his dogs.

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