Your Pardot Career Path: Panel Discussion

Skill Level


Learning Track

Career Path

Digital transformation was put on the fast track last year. Some companies created marketing operations (MOPs) roles for the first time while other organizations started doubling down on new functionality and integrations. As a result, the job market for MOPs has vastly expanded.

The role of Pardot has become increasingly important as one of the fastest growing products in the ecosystem. There have been more interesting product innovations for Pardot in the last year than in the five years before it combined.

In this panel, we’ll talk to Pardot pros in various industries and roles to discuss their experiences, talk about the future of the job market, and provide advice for advancing careers. We’ll invite attendees to a Q&A session with our panelists.

Pardot Solutions Architect
BDO Digital

I’m a Pardot Solutions Architect with BDO Digital. I’ve earned five Salesforce certifications and two Pardot accreditations in Account-Based Marketing, and Pardot Reporting & Analytics. In 2020 I was selected to be part of the inaugural Salesforce Marketing Champions program. I’m the founder of the Tampa Pardot User Group and a member of the Pardot Technical Marketers Committee. In addition, I am the administrator of the blog.

Vicki Moritz-Henry
Salesforce Certified Instructor & Head of Training

Vicki’s passion is sharing knowledge and empowering others! She is 9x certified, a Salesforce Certified Instructor & Head of Training for Supermums. While she has delved into many parts of the Salesforce platform, she has a soft spot for marketing automation and specialises in both Marketing Cloud and Pardot. She’s had the pleasure of speaking at Dreamforce, the Nonprofit Summit and various community events. Living in France and as a mum of three, she squeezes in Trailhead whenever she can, loves hiking and is a complete bookworm.

Jen Stretch
Pardot Consultant
HomeStretch Marketing

Jen Stretch is a Certified Salesforce Administrator and Certified Pardot Consultant with more than a decade of marketing automation experience. Her core competencies include Pardot and Marketo consulting, implementation, and training. Jen brings a blend of strategic positioning, hands-on technical skills, and humor to every engagement. Jen founded HomeStretch Marketing 8 years ago when she decided to leave the corporate world and become an independent consultant.

Salesforce Solution Engineer

Jason is a Certified Salesforce Administrator and a seasoned Project Engineer with over 20 years of technical project management experience. Traditionally trained as an Electrical Engineer in the US Navy specializing in Nuclear Reactors, Jason recently pivoted to the Salesforce ecosystem while preparing for his retirement. He is a Certified Scrum Master, Project Management Professional, and Lean Six Sigma Black Belt, but his passions are lifelong learning, Salesforce, and helping other veterans navigate the transition process. Given his past experience as a Naval Officer and Enlisted Technician, he has unique insight in helping veterans break into technology. Jason’s goals are to become a Certified Technical Architect and finally finishing the Lego Millennium Falcon his wife got him a few years ago. He resides in the beautiful Pacific Northwest with his wife, 4 kids, 2 dogs and a house filled with books.

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