Your Pardot Career Path: Panel Discussion

Skill Level

Beginner

Learning Track

Keynote
Career Path

Digital transformation was put on the fast track last year. Some companies created marketing operations (MOPs) roles for the first time while other organizations started doubling down on new functionality and integrations. As a result, the job market for MOPs has vastly expanded.

The role of Pardot has become increasingly important as one of the fastest growing products in the ecosystem. There have been more interesting product innovations for Pardot in the last year than in the five years before it combined.

In this panel, we’ll talk to Pardot pros in various industries and roles to discuss their experiences, talk about the future of the job market, and provide advice for advancing careers. We’ll invite attendees to a Q&A session with our panelists.

About the Author

Ben
LaMothe
BDO Digital

I’m a Pardot Solutions Architect with BDO Digital. I’ve earned five Salesforce certifications and two Pardot accreditations in Account-Based Marketing, and Pardot Reporting & Analytics. In 2020 I was selected to be part of the inaugural Salesforce Marketing Champions program. I’m the founder of the Tampa Pardot User Group and a member of the Pardot Technical Marketers Committee. In addition, I am the administrator of the PardotGeeks.com blog.

vicki moritz-henry headshot
Vicki
Moritz-Henry
Trailhead Academy & Independent Consultant

A true lifelong learner at heart, Vicki is a 19x certified Salesforce architect and Certified Instructor. She loves all things automation (marketing or core) & big picture design, especially when there are nonprofits involved. Her passion for teaching always brings her back to delivering training and you’ll often see her delivering Trailhead Academy courses. As a 3x mama living in France, she enjoys volunteering on various projects, being a Salesforce MVP, Marketing Champion, regular Salesforce.org Commons volunteer and co-founder of Automation Dreamin’. Her free time is spent doing yoga, hiking and reading books – or just chasing her kids around!

Jen Stretch
Jen
Stretch
Pardot Consultant
HomeStretch Marketing

Jen Stretch is a Certified Salesforce Administrator and Certified Pardot Consultant with more than a decade of marketing automation experience. Her core competencies include Pardot and Marketo consulting, implementation, and training. Jen brings a blend of strategic positioning, hands-on technical skills, and humor to every engagement. Jen founded HomeStretch Marketing 8 years ago when she decided to leave the corporate world and become an independent consultant.

Jason
Ventura
Salesforce Solution Engineer
Sercante

Jason is a Certified Salesforce Administrator and a seasoned Project Engineer with over 20 years of technical project management experience. Traditionally trained as an Electrical Engineer in the US Navy specializing in Nuclear Reactors, Jason recently pivoted to the Salesforce ecosystem while preparing for his retirement. He is a Certified Scrum Master, Project Management Professional, and Lean Six Sigma Black Belt, but his passions are lifelong learning, Salesforce, and helping other veterans navigate the transition process. Given his past experience as a Naval Officer and Enlisted Technician, he has unique insight in helping veterans break into technology. Jason’s goals are to become a Certified Technical Architect and finally finishing the Lego Millennium Falcon his wife got him a few years ago. He resides in the beautiful Pacific Northwest with his wife, 4 kids, 2 dogs and a house filled with books.

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