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Bet you didn’t think you could put that in an email!

December 11, 2020


Jacob Filipp
Marketing Operations Leader

December 11, 2020

ParDreamin 2020 Videos

Afternoon Sessions

Bet you didn’t think you could put that in an email!

  12:40pm - 1:05pm EST
  Intermediate / Strategy Track

This session will stimulate Marketers’ creativity by showing unexpected things they could put into an email.
Participants will learn about some of these:

  • Animated countdowns
  • Instant “add to calendar” links
  • No images, no problem: ascii art graphics
  • VML graphics for Outlook emails
  • Using pixel mosaics instead of images
  • Dynamic images: show current temperature at a travel destination inside an email
  • … and more!

About the Speaker

Jacob Filipp leads Marketing Operations at LexisNexis Canada. His journey with Marketing Automation and CRM systems started in 2013, with an Act-On and Sugar CRM implementation. Since then, Jacob has boosted marketing systems at clients ranging from software startups to big enterprises like Bloomberg, Export Development Canada and Synopsys.