Email deliverability is a universal challenge, or concern at the very least, for all marketers. Deliverability, however, can become mixed up with another measure: mailability. In this talk, I will share my favorite analogy for explaining the differences between deliverability and mailability: the upscale nightclub. Then, I will discuss the importance of distinguishing between the two in your email data management and campaign performance predictions.
Lucy is a 6x Certified Salesforce and Pardot Consultant who leads a double life as editor of Salesforceben.com and The DRIP, two industry blogs that cover everything Salesforce (especially marketing automation!). She also loves connecting with the Trailblazer Community as co-leader of the London B2B Marketers User Group, and is always looking to connect with more Trailblazers globally!