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Deliverability vs. Mailability – Nightclub Guide for Pardot Marketers

December 9, 2020


Lucy Mazalon
6x Salesforce Certified and Pardot Consultant

December 9, 2020

ParDreamin 2020 Videos

Morning Sessions

Deliverability vs. Mailability – Nightclub Guide for Pardot Marketers

  10:50am - 11:15am EST
  Beginner / Strategy Track

Email deliverability is a universal challenge, or concern at the very least, for all marketers. Deliverability, however, can become mixed up with another measure: mailability. In this talk, I will share my favorite analogy for explaining the differences between deliverability and mailability: the upscale nightclub. Then, I will discuss the importance of distinguishing between the two in your email data management and campaign performance predictions.
 


 

About the Speaker

Lucy is a 6x Certified Salesforce and Pardot Consultant who leads a double life as editor of Salesforceben.com and The DRIP, two industry blogs that cover everything Salesforce (especially marketing automation!). She also loves connecting with the Trailblazer Community as co-leader of the London B2B Marketers User Group, and is always looking to connect with more Trailblazers globally!