Most companies I work with—especially early in their journey with Pardot—never go beyond the default scoring model. I want to highlight the many ways to make scoring a more sophisticated process (and accurate metric) by discussing scoring categories, depreciation, and important watch-outs everybody needs to be aware of.
Jessica Hope is the Founder and Managing Director of Parquet Development, an agency that focuses exclusively on Salesforce products. Jessica leverages her background in B2B Marketing to specialize in all-things-Pardot and has helped dozens of companies over the last seven years reach their goals in the Pardot platform. Outside of work, Jessica spends her free time training for and racing in ultramarathons.