Loading...

Inside Out: 5 Personas of Email Marketing

December 10, 2020


December 10, 2020

ParDreamin 2020 Videos

Morning Sessions

Inside Out: 5 Personas of Email Marketing

  11:20am - 11:45am EST
  Intermediate / Strategy Track

In this session we will outline and describe the five emotions every marketer experiences while taking a campaign from conception to delivery through the eyes of characters from Disney’s® Inside Out. From ideation to hopping on the train of thought, we’ll ride through each stop along the way to delivering an impactful and relevant message to our intended audience. We’ll be sure to take a minute to review and prioritize what we keep and what we dump along our way to ParDomination!

Team work makes the dream work. Just like in the movie, you need balance.
1. Each stage offers unique POVs and an opportunity to learn
2. Marketing Automation <> Set and Forget
3. Foundation for testing practices and strategy
4. Benchmarks and KPI development
5. Good documentation (audit, hygiene)

 

 

About the Speakers

Chris Zullo is an engagement specialist with 15+ years of marketing strategy and technology experience. He has been a Salesforce MVP program since 2013 and a member of the inaugural class of Marketing Champions (2020). Chris enjoys traveling (for fun) and spending time with his family, including his dogs.

Karmel James champions small nonprofits, SAAS companies, and associations to streamline organizational operations and strategies. Donning the Awesome Admin cape for 5 years, she spends time learning new coding tricks to increase her toolkit when she’s not analyzing her clients’ processes to increase staff happiness. Outside her home office desk, Karmel can be found dancing to music while planning her next sewing project.