If you’re not working closely with IT, CS, HR, and Finance, then you’ve barely scratched the surface of what’s possible with your marketing automation platform. This session explores how integrating teams & tools can increase the impact your team is making and the visibility you are earning across your business.
Sara McNamara is an award-winning marketing and sales technology solution architect whose work has been recognized by the likes of Salesforce (Pardot), Adobe (Marketo), Drift, and LeanData. She is passionate about leveraging technology and processes to improve the experiences of marketers, sales professionals, and prospects alike. She is active on LinkedIn and Twitter, where you can follow her day to day thoughts on the marketing and sales technology worlds.
David Kreitter has been using Pardot for a whopping 11 months ¯\_(ツ)_/¯ but he’s been driving innovation, automation, and integration in martech stacks for over a decade. As a consultant at Marketo, his customer roster included the likes of AWS, Lenovo, and Palo Alto Networks. But this January, David left Adobe to join Salesforce Ventures-funded start-up Workato, where he now works with customers like Slack to integrate & automate across the tech stack.
Mike Creuzer is one of the Pardot Marketing experts at Sercante (theSpotForPardot.com), focusing on the ‘hard’ bits of Pardot and Salesforce. He bends Pardot to his will and integrates it with other tools. He connects the massive marcom stack together in useful ways. His hammer is being a LAMP (Linux Apache MySQL PHP) stack developer yet speak the lingo and operate with Sales and Marketing teams.