Mike Kostow

Marketers Leading Through Change

  10:00am - 10:45am EST

As we move into the next normal, you’ll need to prepare your business for the future by becoming more digital and agile. See how Trailblazers like you are using Salesforce Pardot, part of Salesforce Customer 360, the world’s #1 CRM, to humanize digital interactions, engage customers with empathy, and optimize budgets & impact.     […]

Ben Lamothe

5x Salesforce Certified & 2020 Marketing Champion

How to Show Marketing’s Influence on Pipeline with Salesforce Campaigns

  10:50am - 11:15am EST

  Intermediate / Admin Track

This session will give an in depth look at campaign naming conventions, member status values, influence reporting in Pardot and Salesforce campaigns, campaign influence models in Salesforce, a demonstration of the Campaigns with Influenced Opportunities report type in Salesforce and a demonstration of how data can be used in a Salesforce dashboard effectively.

Skip Fidura

Fractional CMO

Bad Data is the Plastic of the Marketing Ecosystem – How much should we pay to clean it up?

  10:50am - 11:15am EST

  Advanced / Admin Track

In this talk we will discuss the hidden cost of bad data and give the attendees some simple techniques for identifying bad data, cleaning their database and keeping the bad data out in the first place.

Matt Lincoln

Pardot Consultant

Benchmark Your Pardot Database Health

  10:50am - 11:15am EST

  Beginner / Admin Track

A hands-on session where we look at key health metrics of your Pardot database, why they matter, and follow along click-by-click ito see the performance of your own org.

Holly Gage

Pardot Consultant

No Ninjas, Unicorns or Rockstars: Real career options for Pardot marketers

  10:50am - 11:15am EST

  Advanced / Tech Track

The marketing technology industry has grown exponentially over the last 10-15 years and is constantly evolving. This makes it exciting and invigorating but it also means there aren't well-defined career paths that you can follow. This session is for those marketers who are excited by marketing technology and want to keep learning and moving forward but aren't sure how to plan for the next role, or even what their next role could be?

Thimuth Amarakoon

Martech and Website Specialist

Pardot Automation Rules to the Rescue

  10:50am - 11:15am EST

  Intermediate / Strategy Track

Pardot provides most of the operations out of the box, but there are instances where we need to build processes in our own way to suit our needs. And as a Pardot admin, there are cases where you need to clean your data and manage prospects in bulk to maintain the quality of your Marketing Automation System.

Lucy Mazalon

6x Salesforce Certified and Pardot Consultant

Deliverability vs. Mailability – Nightclub Guide for Pardot Marketers

  10:50am - 11:15am EST

  Beginner / Strategy Track

Email deliverability is a universal challenge, or concern at the very least, for all marketers. Deliverability, however, can become mixed up with another measure: mailability.

Michelle Littlefield

8x Salesforce Certified & Solution Architect

Pardot & EDA: Solutioning for Higher Ed

  10:50am - 11:15am EST

  Intermediate / Tech Track

In this session, we will review how Pardot and the Salesforce Data Architecture can work together to bridge the gap between marketing and admissions teams. We will review strategies for solutioning EDA with Pardot to ensure that segmentation goals can be achieved to establish just-in-time nurturing programs, and how native Pardot tools such as lead scoring and grading can set your recruiting and admissions teams up for greater success and increased yield.

Jaime López

GM Marketing Ops & 2020 Marketing Champion

Pushing the Boundaries of Marketing Measurability Towards True mROI

  10:50am - 11:15am EST

  Advanced / Tech Track

This session will cover Pardot Einstein Attribution, 'real' attribution, integrating Pardot data into a full-funnel measurability model, statistical background and system architecture of said model, and data I/O considerations from different platforms.

Lauren Drugan & Mike Creuzer

Building Custom Integrations with Pardot

  11:20am - 11:45am EST

  Beginner / Tech Track

Getting the various tools in the Marcom tech stack to work together can be a daunting task. The big question is – does it integrate with Pardot? We will explore a few different meanings of "integrate with Pardot" and how we can accomplish the ever-present goal of making our tools work with each other.

Erick Mahle

Enterprise Solutions Architect

Leads in Salesforce: And why you may be doing it wrong

  11:20am - 11:45am EST

  Intermediate / Strategy Track

In the session you will learn how to properly leverage the Leads object in Salesforce, how to align the Salesforce objects and Pardot to a Lead Nurturing Process, discover some best practices in how Pardot Prospects can be best set up to map over to Salesforce, get a quick dive into MQL and SQL leads and learn one simple trick for implementing MQL leads if you have not yet implemented.

Steven Jacobson

CEO Founder, Appinium

From Marketing to Support, Take Your Customers on a Journey Down the Appinium River

  11:20am - 11:45am EST

  Intermediate / Strategy Track

We’ve all worked at organizations that live in silos. Marketing has its goals and initiatives and rarely do they engage with, say, what the Learning & Development team is doing. We’ll use the analogy of the River to illustrate how that can change when you connect the efforts of each department by creating and tracking engagement with media across the organization.

Chloe Wilde

2x Pardot Certified and CRM & Marketing Automation Strategist

GDPR, CASL, CAN-SPAM, Oh My!

  10:50am - 11:15am EST

  Intermediate / Tech Track

Setting up Pardot for all the different legal jurisdictions you may operate in can be a daunting task. Recognizing the common goals between these different laws allows us to find common patterns and simplify how we use Pardot to achieve compliance. Join us for a broad survey of compliance laws you may or may not have thought about, and learn some some practical ways to build out Pardot in a way that still offers a great user experience (and keeps your legal team happy!)

Chris Zullo & Karmel James

Inside Out: 5 Personas of Email Marketing

  11:20am - 11:45am EST

  Intermediate / Strategy Track

In this session we will outline and describe the five emotions every marketer experiences while taking a campaign from conception to delivery through the eyes of characters from Disney’s® Inside Out. From ideation to hopping on the train of thought, we’ll ride through each stop along the way to delivering an impactful and relevant message to our intended audience.

Sara McNamara, David Kreitter, Mike Creuzer

More than Martech: Wall-to-Wall Automation

  11:20am - 11:45am EST

  Advanced / Tech Track

If you're not working closely with IT, CS, HR, and Finance, then you've barely scratched the surface of what's possible with your marketing automation platform. This session explores how integrating teams & tools can increase the impact your team is making and the visibility you are earning across your business.

Jay Vira

Senior Solutions Consultant, LeanData

The Recipe for Successful Lead Management

  11:20am - 11:45am EST

  Intermediate / Strategy Track

B2B marketers spend an extraordinary amount of time, energy and resources creating demand for their products and services. But many fail at getting these precious leads to the right team member for timely follow up. In order to extract the full value of every lead, you need a best-in-class lead management strategy. Join our session […]

Adele Heikkilä & Jaime Lopez

The Ugly Duckling – How 2020 showed the importance of agile ops team in traditional B2B enterprise

  11:20am - 11:45am EST

  Intermediate / Admin Track

This session will cover adaptability based on solid groundwork, including how to build and benefit from team diversity and dynamics, exploring consistent ways of working and structuring data & marketing operations to ensure efficiency and fast enablement and how to use automation as a tool in creating transparency.

Dan Umbro

3x Salesforce Certified & Co-leader of NH Pardot User Group

Syncing Salesforce Custom Objects with Pardot

  11:20am - 11:45am EST

  Intermediate / Admin Track

In this session, you'll learn about custom object constraints, how to create a custom object in Pardot, ways to use custom object data in automations and other common errors.

Ashley Anger

3x Salesforce Certified & 2020 Marketing Champion

Content that Converts

  12:05pm - 12:30pm EST

  Beginner / Strategy Track

This Session is specific to engagement program development and will cover the importance of persona development, the three phases of the nurture funnel and how the emails correlate with each other, but keeping it at a basic level for those who may not be as familiar with engagement programs.

Kirsten Kippen & Sheridan Marfil

Always Be Testing: How Nonprofits Can Use Pardot to Increase Impact

  12:05pm - 12:30pm EST

  Intermediate / Admin Track

This session will cover at a high level some of the different types of testing you can do with assets across Pardot including some additional tools that can make it easier to identify if your landing pages are converting.

Jen Kazin

6x Salesforce Certified Consultant

11 Key Insights About the New Pardot Email Builder

  12:05pm - 12:30pm EST

  Intermediate / Admin Track

What is the new Pardot Email Builder? How does it work? Learn powerful and interesting tips that will give users a better experience!

Jessica Hope

Founder Parquet Development

Getting Sophisticated with Scoring

  12:05pm - 12:30pm EST

  Intermediate / Strategy Track

Most companies I work with—especially early in their journey with Pardot—never go beyond the default scoring model. I want to highlight the many ways to make scoring a more sophisticated process (and accurate metric) by discussing scoring categories, depreciation, and important watch-outs everybody needs to be aware of.

Michael Roberts & Grace Izard

Deliver Richer Personalization Leveraging Pardot and Interaction Studio

  12:05pm - 12:30pm EST

  Advanced / Admin Track

This session will be going over the value of bringing together Pardot and Interaction Studio and will include an overview of positioning, the integration and a live demo of the solution.

Kristina Alexandra

8x Certified CRM & Marketing expert and 2020 Marketing Champion

Designing Pardot and Salesforce Solutions that Track ROI Off All Your Online Channels

  12:05pm - 12:30pm EST

  Beginner / Strategy Track

It's always hard to see that businesses do not have the knowledge to make all things trackable in Salesforce and Pardot and have a clear picture of ROI from every add, email campaign, Twitter post, the blog post you name it. This session will show how businesses can gain transparency in all their efforts.

Ryan DeShazer

Founder & CEO, Solistic

Supercharge Pardot Insights with Datorama

  12:05pm - 12:30pm EST

In this session we’ll explore an overview of the Datorama platform, its feature set, and how Pardot users can glean deeper insights from campaign data through cross-channel integration and analysis.

Lara Black

Pardot Expert/Power User & 2020 Marketing Champion

Pardot Sync Errors – Diagnosing, Solving, and Preventing Them

  12:05pm - 12:30pm EST

  Beginner / Admin Track

When Pardot syncs with Salesforce life is good. When it doesn't sync with Salesforce, life is bad. You will learn how to diagnose, treat, cure, and even prevent your Pardot/Salesforce sync errors. Learn about common problems, solutions, and some fun Pardot tricks on how to make sure the records you are syncing with Salesforce are actually valuable, not just junk.

Marianne Fields

Marketing Technologist

Snippets – Connected Campaigns Power Tool

  11:20am - 11:45am EST

  Intermediate / Admin Track

Marketers have enough to manage without being responsible for running down and verifying details of products or events. With Snippets, organizations can put ownership of that information back into the hands of stakeholders within Salesforce, while leveraging the data in Pardot. Want more power? Leverage Salesforce Flows to capture values from Salesforce Objects (Standard and Custom) to create, populate, and overwrite snippets.

Jacob Filipp

Marketing Operations Leader

Bet you didn’t think you could put that in an email!

  12:40pm - 1:05pm EST

  Intermediate / Strategy Track

This session will stimulate Marketers' creativity by showing unexpected things they could put into an email, including animated countdowns, dynamic images, pixel mosaics and more!

Jennifer Schneider

Head of Solutions Architecture

The Hand-off Between Marketing & Sales Powered by Process, Salesforce & Pardot

  12:40pm - 1:05pm EST

  Intermediate / Strategy Track

Probably one of the most arguable points of contention for any company. When does marketing hand off a lead to sales? Do we have enough intel or what are our criteria as a company to know when that transition should occur? In this session, we explore both strategic and tactical options to help align your sales & marketing hand-off process.

Bill Fetter

Founder of UnFettered Marketing

Cool Handlebar Merge Language (HML) Tricks

  12:40pm - 1:05pm EST

  Intermediate / Admin Track

Pardot HML Isn't just for "Hi Bill / Hi Friend" subject lines. There are all kinds of applications when we use it as a form of yes/no logic. With HML, even the lowest levels of Pardot accounts have access to this limited form of dynamic content.

Marcos Duran

Marketing Automation Strategist

Level Up Challenge: The One With Landing Pages!

  12:40pm - 1:05pm EST

  Intermediate / Admin Track

In this session, we will cover some tools and simple lines of code you can apply to your landing pages to help them stand out. Most of these tips require minimal to intermediate HTML/CSS experience but you should be able to apply some of these changes immediately after the conference!

Auseh Britt

VP, Growth Marketing

Full Funnel Marketing

  12:40pm - 1:05pm EST

  Intermediate / Strategy Track

This session will talk about the importance of focusing on the entire funnel and share tips and tactics to help create more opportunities, accelerate deal cycles, and maintaining and growing customers.

Stephen Stouffer

Senior Manager, Marketing Operations

Dynamic Content: Personalization Taken to a New Level

  12:40pm - 1:05pm EST

  Intermediate / Admin Track

This session will give an overview of the different ways to use Dynamic Content: email, landing pages and forms.

Kate Lessard & Heidi Hodges

Not just for Customers: Use Pardot to Revolutionize New Hire Onboarding

  12:40pm - 1:05pm EST

  Intermediate / Strategy Track

We all know the power of a Pardot drip campaign to personalize B2B Customer Experiences, but have you thought about using Pardot to customize the new hire onboarding experience for your Internal Customers? Join Kate Lessard (Sales Operations Senior Manager) and Heidi Hodges (Senior Marketing & Communications Manager) from Woodruff Sawyer to explore the use case of an internal drip campaign.

Marcos Duran

Automation Strategist

Passing Drivers Ed: How To Avoid A Crash As A First Time Pardot Admin

  12:40pm - 1:05pm EST

  Beginner / Admin Track

This session will cover the fundamentals of being an admin. We will cover topics around data flows, security, system configurations, dealing with errors, and other high-level items within Pardot that every Pardot admin must be proactive about to ensure their organization is functioning as effectively as possible and why each of these topics matter. After you run this mini-audit in your organization, you will be able to at the very least identify a problem and solve some common ones.

Sean Whiteley

Co-founder of Qualified

The Future of Marketing is Conversational: Using Pardot + Conversational Marketing to Engage with Buyers in Real Time

  12:40pm - 1:05pm EST

  Intermediate / Admin Track

Today’s buyers have high expectations for real-time, personalized experiences, thanks to companies like Netflix, Lyft, and Amazon. So why does it still take B2B companies an average of 42 hours to respond to a lead after they’ve filled out a form? What if you could meet with high-intent visitors the moment they’re on your website and immediately engage them in a sales cycle? With the latest Conversational Marketing technology, having instant conversations with your buyers is easier than ever before.

Marketing’s Role in Digital Transformation Panel

  1:10pm - 2:00pm EST

The current climate creates a very unique environment for marketing teams — and the silver lining of the challenges we’re facing is a massive opportunity to accelerate adoption of digital, grow marketing’s impact across the business, and elevate the strategic role of marketing in our organizations. Join us for a panel discussion on how forward-thinking […]

Celine Newsome & Mike Creuzer

Demo Jam

  10:00am - 10:45am EST

For the final day of ParDreamin’ we’re holding a demo jam to highlight our sponsors’ products and emphasize the opportunities Pardot customers have to extend the capabilities of their stack through integration. Each participant will have three minutes to present their demo and then attendees will vote at the end of the session for their […]

Enterprise Panel

Enterprise Panel

  1:10pm - 2:00pm EST

Join us for a panel discussion to learn how enterprise customers utilize and maximize Pardot. Our panel experts will provide a best practices overview on new and enhanced functionality. We will cover topics such as: B2BMA, Pardot Business Units, Snippets, Connected Campaigns and much more! 

Neha Shah, Meredith Brown & a special guest

Transform ABM with the Power of the Platform + Fireside Chat with Adam Blitzer

1:10pm - 2:00pm EST

Join us for a fireside chat featuring Adam Blitzer. This exciting conversation will cover technology, innovation and the future of digital transformation. As we close ParDreamin’, we’ll take a look at how to bring technology and innovation together to drive digital transformation and execute on ABM strategies through the ‘Power of the Platform’. Learn how […]