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ParDreamin’ Videos

Experience ParDreamin’ 2020 On-Demand. Binge the 40+ Pardot focused sessions from some of the brightest minds in marketing automation.


Marketers Leading Through Change

  10:00am - 10:45am EST
As we move into the next normal, you’ll need to prepare your business for the future by becoming more digital and agile. See how Trailblazers like you are using Salesforce Pardot, part of Salesforce Customer 360, the world’s #1 CRM, to humanize digital interactions, engage customers with empathy, and optimize budgets & impact.     […]
Ben Lamothe
5x Salesforce Certified & 2020 Marketing Champion

How to Show Marketing’s Influence on Pipeline with Salesforce Campaigns

  10:50am - 11:15am EST
  Intermediate / Admin Track
This session will give an in depth look at campaign naming conventions, member status values, influence reporting in Pardot and Salesforce campaigns, campaign influence models in Salesforce, a demonstration of the Campaigns with Influenced Opportunities report type in Salesforce and a demonstration of how data can be used in a Salesforce dashboard effectively.
Matt Lincoln
Pardot Consultant

Benchmark Your Pardot Database Health

  10:50am - 11:15am EST
  Beginner / Admin Track
A hands-on session where we look at key health metrics of your Pardot database, why they matter, and follow along click-by-click ito see the performance of your own org.
Holly Gage
Pardot Consultant

No Ninjas, Unicorns or Rockstars: Real career options for Pardot marketers

  10:50am - 11:15am EST
  Advanced / Tech Track
The marketing technology industry has grown exponentially over the last 10-15 years and is constantly evolving. This makes it exciting and invigorating but it also means there aren't well-defined career paths that you can follow. This session is for those marketers who are excited by marketing technology and want to keep learning and moving forward but aren't sure how to plan for the next role, or even what their next role could be?
Thimuth Amarakoon
Martech and Website Specialist

Pardot Automation Rules to the Rescue

  10:50am - 11:15am EST
  Intermediate / Strategy Track
Pardot provides most of the operations out of the box, but there are instances where we need to build processes in our own way to suit our needs. And as a Pardot admin, there are cases where you need to clean your data and manage prospects in bulk to maintain the quality of your Marketing Automation System.
Michelle Littlefield
8x Salesforce Certified & Solution Architect

Pardot & EDA: Solutioning for Higher Ed

  10:50am - 11:15am EST
  Intermediate / Tech Track
In this session, we will review how Pardot and the Salesforce Data Architecture can work together to bridge the gap between marketing and admissions teams. We will review strategies for solutioning EDA with Pardot to ensure that segmentation goals can be achieved to establish just-in-time nurturing programs, and how native Pardot tools such as lead scoring and grading can set your recruiting and admissions teams up for greater success and increased yield.
Jaime López
GM Marketing Ops & 2020 Marketing Champion

Pushing the Boundaries of Marketing Measurability Towards True mROI

  10:50am - 11:15am EST
  Advanced / Tech Track
This session will cover Pardot Einstein Attribution, 'real' attribution, integrating Pardot data into a full-funnel measurability model, statistical background and system architecture of said model, and data I/O considerations from different platforms.

Building Custom Integrations with Pardot

  11:20am - 11:45am EST
  Beginner / Tech Track
Getting the various tools in the Marcom tech stack to work together can be a daunting task. The big question is – does it integrate with Pardot? We will explore a few different meanings of "integrate with Pardot" and how we can accomplish the ever-present goal of making our tools work with each other.
Erick Mahle
Enterprise Solutions Architect

Leads in Salesforce: And why you may be doing it wrong

  11:20am - 11:45am EST
  Intermediate / Strategy Track
In the session you will learn how to properly leverage the Leads object in Salesforce, how to align the Salesforce objects and Pardot to a Lead Nurturing Process, discover some best practices in how Pardot Prospects can be best set up to map over to Salesforce, get a quick dive into MQL and SQL leads and learn one simple trick for implementing MQL leads if you have not yet implemented.
Steven Jacobson
CEO Founder, Appinium

From Marketing to Support, Take Your Customers on a Journey Down the Appinium River

  11:20am - 11:45am EST
  Intermediate / Strategy Track
We’ve all worked at organizations that live in silos. Marketing has its goals and initiatives and rarely do they engage with, say, what the Learning & Development team is doing. We’ll use the analogy of the River to illustrate how that can change when you connect the efforts of each department by creating and tracking engagement with media across the organization.
Chloe Wilde
2x Pardot Certified and CRM & Marketing Automation Strategist

GDPR, CASL, CAN-SPAM, Oh My!

  10:50am - 11:15am EST
  Intermediate / Tech Track
Setting up Pardot for all the different legal jurisdictions you may operate in can be a daunting task. Recognizing the common goals between these different laws allows us to find common patterns and simplify how we use Pardot to achieve compliance. Join us for a broad survey of compliance laws you may or may not have thought about, and learn some some practical ways to build out Pardot in a way that still offers a great user experience (and keeps your legal team happy!)

Inside Out: 5 Personas of Email Marketing

  11:20am - 11:45am EST
  Intermediate / Strategy Track
In this session we will outline and describe the five emotions every marketer experiences while taking a campaign from conception to delivery through the eyes of characters from Disney’s® Inside Out. From ideation to hopping on the train of thought, we’ll ride through each stop along the way to delivering an impactful and relevant message to our intended audience.

More than Martech: Wall-to-Wall Automation

  11:20am - 11:45am EST
  Advanced / Tech Track
If you're not working closely with IT, CS, HR, and Finance, then you've barely scratched the surface of what's possible with your marketing automation platform. This session explores how integrating teams & tools can increase the impact your team is making and the visibility you are earning across your business.
Jay Vira
Jay Vira
Senior Solutions Consultant, LeanData

The Recipe for Successful Lead Management

  11:20am - 11:45am EST
  Intermediate / Strategy Track
B2B marketers spend an extraordinary amount of time, energy and resources creating demand for their products and services. But many fail at getting these precious leads to the right team member for timely follow up. In order to extract the full value of every lead, you need a best-in-class lead management strategy. Join our session […]

The Ugly Duckling – How 2020 showed the importance of agile ops team in traditional B2B enterprise

  11:20am - 11:45am EST
  Intermediate / Admin Track
This session will cover adaptability based on solid groundwork, including how to build and benefit from team diversity and dynamics, exploring consistent ways of working and structuring data & marketing operations to ensure efficiency and fast enablement and how to use automation as a tool in creating transparency.
Dan Umbro
3x Salesforce Certified & Co-leader of NH Pardot User Group

Syncing Salesforce Custom Objects with Pardot

  11:20am - 11:45am EST
  Intermediate / Admin Track
In this session, you'll learn about custom object constraints, how to create a custom object in Pardot, ways to use custom object data in automations and other common errors.
Ashley Anger
3x Salesforce Certified & 2020 Marketing Champion

Content that Converts

  12:05pm - 12:30pm EST
  Beginner / Strategy Track
This Session is specific to engagement program development and will cover the importance of persona development, the three phases of the nurture funnel and how the emails correlate with each other, but keeping it at a basic level for those who may not be as familiar with engagement programs.
Jessica Hope
Founder Parquet Development

Getting Sophisticated with Scoring

  12:05pm - 12:30pm EST
  Intermediate / Strategy Track
Most companies I work with—especially early in their journey with Pardot—never go beyond the default scoring model. I want to highlight the many ways to make scoring a more sophisticated process (and accurate metric) by discussing scoring categories, depreciation, and important watch-outs everybody needs to be aware of.
Kristina Alexandra
8x Certified CRM & Marketing expert and 2020 Marketing Champion

Designing Pardot and Salesforce Solutions that Track ROI Off All Your Online Channels

  12:05pm - 12:30pm EST
  Beginner / Strategy Track
It's always hard to see that businesses do not have the knowledge to make all things trackable in Salesforce and Pardot and have a clear picture of ROI from every add, email campaign, Twitter post, the blog post you name it. This session will show how businesses can gain transparency in all their efforts.
Ryan DeShazer
Founder & CEO, Solistic

Supercharge Pardot Insights with Datorama

  12:05pm - 12:30pm EST
In this session we’ll explore an overview of the Datorama platform, its feature set, and how Pardot users can glean deeper insights from campaign data through cross-channel integration and analysis.
Lara Black
Pardot Expert/Power User & 2020 Marketing Champion

Pardot Sync Errors – Diagnosing, Solving, and Preventing Them

  12:05pm - 12:30pm EST
  Beginner / Admin Track
When Pardot syncs with Salesforce life is good. When it doesn't sync with Salesforce, life is bad. You will learn how to diagnose, treat, cure, and even prevent your Pardot/Salesforce sync errors. Learn about common problems, solutions, and some fun Pardot tricks on how to make sure the records you are syncing with Salesforce are actually valuable, not just junk.
Marianne Fields
Marketing Technologist

Snippets – Connected Campaigns Power Tool

  11:20am - 11:45am EST
  Intermediate / Admin Track
Marketers have enough to manage without being responsible for running down and verifying details of products or events. With Snippets, organizations can put ownership of that information back into the hands of stakeholders within Salesforce, while leveraging the data in Pardot. Want more power? Leverage Salesforce Flows to capture values from Salesforce Objects (Standard and Custom) to create, populate, and overwrite snippets.
Jacob Filipp
Marketing Operations Leader

Bet you didn’t think you could put that in an email!

  12:40pm - 1:05pm EST
  Intermediate / Strategy Track
This session will stimulate Marketers' creativity by showing unexpected things they could put into an email, including animated countdowns, dynamic images, pixel mosaics and more!
Jennifer Schneider
Head of Solutions Architecture

The Hand-off Between Marketing & Sales Powered by Process, Salesforce & Pardot

  12:40pm - 1:05pm EST
  Intermediate / Strategy Track
Probably one of the most arguable points of contention for any company. When does marketing hand off a lead to sales? Do we have enough intel or what are our criteria as a company to know when that transition should occur? In this session, we explore both strategic and tactical options to help align your sales & marketing hand-off process.
Bill Fetter
Founder of UnFettered Marketing

Cool Handlebar Merge Language (HML) Tricks

  12:40pm - 1:05pm EST
  Intermediate / Admin Track
Pardot HML Isn't just for "Hi Bill / Hi Friend" subject lines. There are all kinds of applications when we use it as a form of yes/no logic. With HML, even the lowest levels of Pardot accounts have access to this limited form of dynamic content.
Marcos Duran
Marketing Automation Strategist

Level Up Challenge: The One With Landing Pages!

  12:40pm - 1:05pm EST
  Intermediate / Admin Track
In this session, we will cover some tools and simple lines of code you can apply to your landing pages to help them stand out. Most of these tips require minimal to intermediate HTML/CSS experience but you should be able to apply some of these changes immediately after the conference!
Auseh Britt
VP, Growth Marketing

Full Funnel Marketing

  12:40pm - 1:05pm EST
  Intermediate / Strategy Track
This session will talk about the importance of focusing on the entire funnel and share tips and tactics to help create more opportunities, accelerate deal cycles, and maintaining and growing customers.

Not just for Customers: Use Pardot to Revolutionize New Hire Onboarding

  12:40pm - 1:05pm EST
  Intermediate / Strategy Track
We all know the power of a Pardot drip campaign to personalize B2B Customer Experiences, but have you thought about using Pardot to customize the new hire onboarding experience for your Internal Customers? Join Kate Lessard (Sales Operations Senior Manager) and Heidi Hodges (Senior Marketing & Communications Manager) from Woodruff Sawyer to explore the use case of an internal drip campaign.
Marcos Duran
Automation Strategist

Passing Drivers Ed: How To Avoid A Crash As A First Time Pardot Admin

  12:40pm - 1:05pm EST
  Beginner / Admin Track
This session will cover the fundamentals of being an admin. We will cover topics around data flows, security, system configurations, dealing with errors, and other high-level items within Pardot that every Pardot admin must be proactive about to ensure their organization is functioning as effectively as possible and why each of these topics matter. After you run this mini-audit in your organization, you will be able to at the very least identify a problem and solve some common ones.
Sean Whiteley
Co-founder of Qualified

The Future of Marketing is Conversational: Using Pardot + Conversational Marketing to Engage with Buyers in Real Time

  12:40pm - 1:05pm EST
  Intermediate / Admin Track
Today’s buyers have high expectations for real-time, personalized experiences, thanks to companies like Netflix, Lyft, and Amazon. So why does it still take B2B companies an average of 42 hours to respond to a lead after they’ve filled out a form? What if you could meet with high-intent visitors the moment they’re on your website and immediately engage them in a sales cycle? With the latest Conversational Marketing technology, having instant conversations with your buyers is easier than ever before.

Marketing’s Role in Digital Transformation Panel

  1:10pm - 2:00pm EST
The current climate creates a very unique environment for marketing teams — and the silver lining of the challenges we’re facing is a massive opportunity to accelerate adoption of digital, grow marketing’s impact across the business, and elevate the strategic role of marketing in our organizations. Join us for a panel discussion on how forward-thinking […]

Demo Jam

  10:00am - 10:45am EST
For the final day of ParDreamin’ we’re holding a demo jam to highlight our sponsors’ products and emphasize the opportunities Pardot customers have to extend the capabilities of their stack through integration. Each participant will have three minutes to present their demo and then attendees will vote at the end of the session for their […]

Enterprise Panel

  1:10pm - 2:00pm EST
Join us for a panel discussion to learn how enterprise customers utilize and maximize Pardot. Our panel experts will provide a best practices overview on new and enhanced functionality. We will cover topics such as: B2BMA, Pardot Business Units, Snippets, Connected Campaigns and much more! 
Neha Shah, Meredith Brown & a special guest

Transform ABM with the Power of the Platform + Fireside Chat with Adam Blitzer

1:10pm - 2:00pm EST
Join us for a fireside chat featuring Adam Blitzer. This exciting conversation will cover technology, innovation and the future of digital transformation. As we close ParDreamin’, we’ll take a look at how to bring technology and innovation together to drive digital transformation and execute on ABM strategies through the ‘Power of the Platform’. Learn how […]

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