Attendance to ParDreamin’ 2020 is FREE, giving you access to three full days of virtual sessions. In addition, you can level-up your skills with hands-on, pre-conference workshops, starting at $199.
What’s Included:
Roll up your sleeves and get ready to ramp up your Salesforce Pardot Skills. Our pre-conference workshops provide participants with an opportunity to extend their knowledge and strengthen their skills in everything Pardot. All workshops run simultaneously from 10:00am ET – 2:00pm ET; attendees may only select one workshop option.
Level: Beginner
Learn the ins-and-outs of automating, organizing, and personalizing your Marketing initiatives. This workshop will go in-depth into the different automation tools, list management best practices, and personalization capabilities of Pardot and will include real-life examples and best practice tips from experienced admins. This workshop is perfect for people who are self-taught and looking to deepen their skills, users switching to Pardot from other marketing platforms, or admins new to the platform.
Level: Intermediate
This course will cover scoring, scoring categories, and grading at a high level. The goals of this course are to equip you with the distinctions between each feature and how to use them to match your organization’s ideal consumer profile. You’ll walk away with a framework of how to implement scoring, scoring categories, and grading within your own organization and use these tools your lead qualification and lead routing practices.
Level: Beginner
Salesforce reports & dashboards are key to unlocking the data in your Salesforce organization and allowing marketers to provide answers to many business questions. This workshop will review the Salesforce Data Model, available report forms, and explain the differences between standard and custom report types. Campaign influence and reporting on Pardot activities in Salesforce will also be explored in detail. Participants will reinforce their learning by completing hands-on exercises in their Salesforce Developer accounts.
Level: Intermediate
Campaign Influence reporting promises to be a gateway for marketing to see the actual revenue impact of their campaigns. The problem is that a lot of us just don’t know where to start, or could use a little inspiration. In this workshop, we will review the framework of connected campaigns, contact roles, and campaign influence, set up attribution models and the Campaign Influence Starter Kit, and help you understand how to showcase insights to your team and stakeholders.
Level: Advanced
This course will cover a brief introduction to API, types of API’s, how to get started with the Pardot API, and some resources to expand your knowledge. The goal of this course is to help you level up your marstack by taking advantage of the Pardot API and delivering better results for your team. You will also walk away with some helpful tips and resources that you can immediately introduce into your organization.
