Bootcamp: Pardot Basics
Learn the ins-and-outs of automating, organizing, and personalizing your Marketing initiatives. This workshop will go in-depth into the different automation tools, list management best practices, and personalization capabilities of Pardot and will include real-life examples and best practice tips from experienced admins. This workshop is perfect for people who are self-taught and looking to deepen their skills, users switching to Pardot from other marketing platforms, or admins new to the platform.
Scoring & Grading Workshop
This course will cover scoring, scoring categories, and grading at a high level. The goals of this course are to equip you with the distinctions between each feature and how to use them to match your organization’s ideal consumer profile. You’ll walk away with a framework of how to implement scoring, scoring categories, and grading within your own organization and use these tools your lead qualification and lead routing practices.
Essentials of Salesforce Reports & Dashboards
Salesforce reports & dashboards are key to unlocking the data in your Salesforce organization and allowing marketers to provide answers to many business questions. This workshop will review the Salesforce Data Model, available report forms, and explain the differences between standard and custom report types. Campaign influence and reporting on Pardot activities in Salesforce will also be explored in detail. Participants will reinforce their learning by completing hands-on exercises in their Salesforce Developer accounts.