Pre-Conference Training Workshops

Start with the basics to discover how Pardot can empower you and your teams. Through practical examples and use cases, you will learn to capture, nurture, qualify and measure engagement with a live demo and Q&A session supported by our expert consultants.

Pardot is only as good as the people and strategies behind it. In this session, you’ll learn how to align sales and marketing teams, determine ownership and responsibility, and build a supportive structure around your Pardot org.

Pardot is a multi-industry communication engine. In this workshop, you will learn how teams working at nonprofit organizations can use Pardot to engage with donors, members, staff, volunteers, and the community.

Learn how to build automated, personalized and effective nurture programs that engage prospects no matter where they are in their customer journey. In this course, you’ll learn how to plan, build, test and analyze robust nurture programs.

Learn the basics of customizing your own Pardot form and landing pages. In this session, we will cover the basics of Pardot Form Styling Classes and Pardot Regions as well as introductory-level HTML coding to help you build engaging landing pages that capture and convert leads.

Learn how B2B Marketing Analytics can maximize marketing and sales efforts with advanced marketing analytics. Explore your data, get insights into your marketing performance, and quickly take data-driven actions.

This course will cover scoring, scoring categories, and grading at a high level. You’ll learn the distinctions between each feature and how to use them to match your organization’s ideal consumer profile. You’ll walk away with a framework of how to implement scoring, scoring categories, and grading within your own organization and use these tools for your lead qualification and lead routing practices.