Our Pre-Conference Workshops

Understand Pardot through bite-size courses

Roll up your sleeves and get ready to ramp up your Salesforce Pardot Skills. Choose the Pardot learning path that best fits where you are right now in your career. We designed our Pardot Training Workshops so you can build strong foundations before moving on to more complex actions and insights. Our pre-conference workshops provide participants with an opportunity to extend their knowledge and strengthen their skills in everything Pardot.

All main workshops run simultaneously from 11:30am ET – 3:30pm ET. Attendees may only select one workshop option, with the exception of adding our introductory course “Pardot Fundamentals” with runs 10:00am ET – 11:00pm ET. 

Wishing you could attend multiple workshop courses?

We’ve limited the size of our workshops and broke up the day so you can fully digest and understand the concepts. But you can join our mailing list so you get updates on all of our Pardot training courses. We’ll run these workshops again in the coming months.

October 26, 2021 10 a.m. ET - 11 a.m. ET
Early Bird
$50
Regular
$75

Pardot Fundamentals

Start with the basics to discover how Pardot can empower you and your teams. Through practical examples and use cases, you will learn to capture, nurture, qualify and measure engagement with a live demo and Q&A session supported by our expert consultants.

Pre-Requisites

Pardot Marketing or Administrative Access (or equivalent)

Who Should Attend
  • Pardot Admins
  • Prospective Pardot Customers
  • Pardot and Salesforce End-Users
October 26, 2021 11:30 a.m. ET - 3:30 p.m. ET
Early Bird
$199
Regular
$299

Workshop: Build your Pardot Team

Pardot is only as good as the people and strategies behind it. In this session, you’ll learn how to align sales and marketing teams, determine ownership and responsibility, and build a supportive structure around your Pardot org.

Pre-Requisites

Pardot Marketing or Administrative Access (or equivalent)

Who Should Attend
  • Pardot Admins
  • Prospective Pardot Customers
  • Pardot and Salesforce End-Users
October 26, 2021 - 11:30 a.m. ET - 3:30 p.m. ET
Early Bird
$199
Regular
$299

Workshop: Pardot for .org

Pardot is a multi-industry communication engine. In this workshop, you will learn how teams working at nonprofit organizations can use Pardot to engage with donors, members, staff, volunteers, and the community.

Pre-Requisites

Pardot Marketing or Administrative Access (or equivalent)

Who Should Attend
  • Pardot Admins
  • Prospective Pardot Customers
  • Pardot and Salesforce End-Users
October 26, 2021 - 11:30 a.m. ET - 3:30 p.m. ET
Early Bird
$199
Regular
$299

Workshop: Engagement Studio

Learn how to build automated, personalized and effective nurture programs that engage prospects no matter where they are in their customer journey. In this course, you’ll learn how to plan, build, test and analyze robust nurture programs.

Pre-Requisites

Pardot Marketing or Administrative Access (or equivalent)

Who Should Attend
  • Pardot Admins
  • Pardot and Salesforce End-Users
  • Marketing & Operations
  • Salesforce Admins
October 26, 2021 - 11:30 a.m. ET - 3:30 p.m. ET
Early Bird
$199
Regular
$299

Workshop: Coding Basics

Learn the basics of customizing your own Pardot form and landing pages. In this session, we will cover the basics of Pardot Form Styling Classes and Pardot Regions as well as introductory-level HTML coding to help you build engaging landing pages that capture and convert leads.

Pre-Requisites

Pardot Marketing or Administrative Access (or equivalent)

Who Should Attend
  • Pardot Admins
  • Pardot and Salesforce End-Users
  • Marketing & Operations
  • Salesforce Admins
October 26, 2021 - 11:30 a.m. ET - 3:30 p.m. ET
Early Bird
$199
Regular
$299

Workshop: B2B Marketing Analytics

Learn how B2B Marketing Analytics can maximize marketing and sales efforts with advanced marketing analytics. Explore your data, get insights into your marketing performance, and quickly take data-driven actions.Learn how B2B Marketing Analytics can maximize marketing and sales efforts with advanced marketing analytics. Explore your data, get insights into your marketing performance, and quickly take data-driven actions.

Pre-Requisites

Pardot Marketing or Administrative Access (or equivalent)

Who Should Attend
  • Pardot Admins
  • Prospective Pardot Customers
  • Pardot and Salesforce End Users
  • Marketing & Operations Executives
  • Salesforce Admins
October 26, 2021 - 11:30 a.m. ET - 3:30 p.m. ET
Early Bird
$199
Regular
$299

Workshop: Scoring & Grading

This course will cover scoring, scoring categories, and grading at a high level. You’ll learn the distinctions between each feature and how to use them to match your organization’s ideal consumer profile. You’ll walk away with a framework of how to implement scoring, scoring categories, and grading within your own organization and use these tools for your lead qualification and lead routing practices.

Pre-Requisites

Pardot Marketing or Administrative Access (or equivalent)

Who Should Attend
  • Pardot Admins & Developers
  • Prospective Pardot Customers
  • Pardot and Salesforce End-Users
  • Marketing & Operations Executives
  • Salesforce Admins
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