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Roll up your sleeves and get ready to ramp up your Salesforce Pardot Skills. Choose the Pardot learning path that best fits where you are right now in your career. We designed our Pardot Training Workshops so you can build strong foundations before moving on to more complex actions and insights. Our pre-conference workshops provide participants with an opportunity to extend their knowledge and strengthen their skills in everything Pardot.
All main workshops run simultaneously from 11:30am ET – 3:30pm ET. Attendees may only select one workshop option, with the exception of adding our introductory course “Pardot Fundamentals” with runs 10:00am ET – 11:00pm ET.
We’ve limited the size of our workshops and broke up the day so you can fully digest and understand the concepts. But you can join our mailing list so you get updates on all of our Pardot training courses. We’ll run these workshops again in the coming months.
Pardot Fundamentals
Learn MoreStart with the basics to discover how Pardot can empower you and your teams. Through practical examples and use cases, you will learn to capture, nurture, qualify and measure engagement with a live demo and Q&A session supported by our expert consultants.
Pardot Marketing or Administrative Access (or equivalent)
Workshop: Build your Pardot Team
Learn MorePardot is only as good as the people and strategies behind it. In this session, you’ll learn how to align sales and marketing teams, determine ownership and responsibility, and build a supportive structure around your Pardot org.
Pardot Marketing or Administrative Access (or equivalent)
Workshop: Pardot for .org
Learn MorePardot is a multi-industry communication engine. In this workshop, you will learn how teams working at nonprofit organizations can use Pardot to engage with donors, members, staff, volunteers, and the community.
Pardot Marketing or Administrative Access (or equivalent)
Workshop: Engagement Studio
Learn MoreLearn how to build automated, personalized and effective nurture programs that engage prospects no matter where they are in their customer journey. In this course, you’ll learn how to plan, build, test and analyze robust nurture programs.
Pardot Marketing or Administrative Access (or equivalent)
Workshop: Coding Basics
Learn MoreLearn the basics of customizing your own Pardot form and landing pages. In this session, we will cover the basics of Pardot Form Styling Classes and Pardot Regions as well as introductory-level HTML coding to help you build engaging landing pages that capture and convert leads.
Pardot Marketing or Administrative Access (or equivalent)
Workshop: B2B Marketing Analytics
Learn MoreLearn how B2B Marketing Analytics can maximize marketing and sales efforts with advanced marketing analytics. Explore your data, get insights into your marketing performance, and quickly take data-driven actions.Learn how B2B Marketing Analytics can maximize marketing and sales efforts with advanced marketing analytics. Explore your data, get insights into your marketing performance, and quickly take data-driven actions.
Pardot Marketing or Administrative Access (or equivalent)
Workshop: Scoring & Grading
Learn MoreThis course will cover scoring, scoring categories, and grading at a high level. You’ll learn the distinctions between each feature and how to use them to match your organization’s ideal consumer profile. You’ll walk away with a framework of how to implement scoring, scoring categories, and grading within your own organization and use these tools for your lead qualification and lead routing practices.
Pardot Marketing or Administrative Access (or equivalent)
