Virtual Training Workshops

Join Us On October 31, 2023 For This Learning Opportunity

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Virtual Workshops – November 1, 2022

Check Out The MarDreamin' Workshops

Training is an important component of any trailblazer’s path to success. Our theme this year is “Trailblazing The Future Of Marketing – Together!”, and our workshops this year are setup to help you with exactly that. MarDreamin’ training workshops are the perfect complimentary step for motivated marketers looking to grow their skillset and take their career to the next level while attending the conference. 

One flat price, gets you access to all the workshops we will have (even after the conference). Be sure to share the news with your team and sign up early as prices are subject to change the closer we get to the event. This is the perfect way to use up your remaining L&D budget or to gift and surprise a trailblazer in your life.

See MarDreamin' Workshop Replays

Our training workshops are the cherry on top for motivated marketers looking to grow their skillset and take their career to the next level while attending the conference. 

All training workshops are virtual, which means you can attend these training sessions from anywhere you can get reliable internet access.


MarDreamin’ All-Access Pass (New)

One flat fee gets you access to ALL the workshops listed below.

That’s right! Get access to our entire catalog of workshops for the price of one. Make your own workshop journey and pick up to three workshops (when you register) that best fit your needs.

Additionally to the workshops, you will also have access to an exclusive career development panel available only to workshop participants on November 1, 2022. Lastly, you’ll have 30 days to access the course materials and full video recordings for all workshops after the workshops are over.

 

Workshop Pricing

$450 – Regular Pricing – Starts October 3, 2022
$399 – Early Bird Pricing – Ended September 30, 2022

MarDreamin’ All-Access Pass

One flat fee gets you access to ALL the workshops listed below.

Due to overwhelming success last year, our All-Access Workshop Pass is back! Get access to our entire catalog of workshops for the price of one. Sign up early and take advantage of the best price (subject to change).

Attend live on October 31, 2023 AND/OR watch later from the comfort of your own home. Take advantage of our experts during the live workshop and then take home the recording to take more notes and digest the information to share with you team.

Workshop Pricing

Standard Pricing: $499 

We offer discounts to non-profits.

***One flat-rate fee for access to all workshop recordings

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Workshop Options 

One flat fee gets you access to ALL the workshops listed below.

This year we will be offering the following workshops to paid attendees, please choose one per time slot:

 

Make note that it is strongly recommended you have access to your own environment to complete the workshops. Additionally, some of these workshops may have pre-work that will be sent out a week before MarDreamin’ begins.

October 31 – 10:00 AM – 11:30 AM ET

  • Email Campaign Planning
    • This comprehensive workshop will let you in on all the tips and tricks you need to run a successful email campaign, including optimizing order of operations and reducing the probability of errors on your next campaign send.
  • Strategic Customer Journey Planning
    • Tackle your next journey with confidence. This workshop will discuss a series of key considerations and planning best practices to nurture your customers throughout their life cycle. These tips will be relevant to B2B, B2C, non-governmental, and non-profit organizations alike.
  • Salesforce Campaign Management Setup
    • Need more insights from your Campaigns? Learn how to improve reporting on assets, campaign members, and campaign performance by better structuring your Campaigns. This workshop will also discuss management tips to make sure this process is as automatic and painless as possible.

October 31 – 11:30 AM – 2:00 PM ET (Includes 30 Min Break)

  • Using The Account Engagement Email Lightning Builder
    • Are you new to Account Engagement or moving from the classic version? This workshop will help you design appealing and effective emails with confidence using the Lightning Email Builder in Account Engagement. Discover it’s new features and functionality, such as the drag-and-drop interface and Send Time Optimization.
  • Getting Started With Marketing Cloud Journey Builder
    • Explore the fundamentals of Journey Builder and leverage this powerful tool to build out your first customer journey using Marketing Cloud.
  • Bringing Salesforce Flow Into Account Engagement
    • Leverage Salesforce Flow with Account Engagement to appeal to your audience in new ways. Attendees will build a record-triggered flow together from the ground up and learn fundamental Flow vocabulary and functionality along the way.

October 31 – 2:00 PM – 4:00 PM ET

  • B2BMA: Beyond The Basics
    • Highlight the impact of marketing and sales efforts using advanced analytics and data-backed insights on the B2B Marketing Analytics platform. This interactive workshop will show how to funnel information from Salesforce to create unique dashboards.
  • Getting Started With Marketing Cloud Intelligence
    • Culminate your journey experience by modifying data in a Marketing Cloud Intelligence Reports for Engagement dashboard. This workshop will then showcase how to build out data sets and dashboards in the standalone Marketing Cloud Intelligence platform.
  • Making The Most Out Of Salesforce Reports & Dashboards
    • Build simple reports using the Salesforce Data Model and built-in report formats and then transform those reports into easy-to-understand, visually interesting, data-packed dashboards.

Workshops

November 1, 2022 9 a.m. ET - 9:55 a.m. ET

Marketing Cloud Account Engagement (Pardot) Fundamentals

Learn how Marketing Cloud Account Engagement (Pardot) empowers you to create meaningful connections, generate more pipeline, and equip sales to close deals. We will explore how Pardot creates team efficiency and turns your website into a lead generation engine.

Flat-rate price includes access to all courses and recordings

Pre-Requisites

Pardot Marketing or Administrative Access (or equivalent) (optional)

Who Should Attend
  • Pardot Admins
  • Prospective Pardot Customers
  • Pardot and Salesforce End-Users
  • Sales and Marketing Operations Executives
Take me to Registration
November 1, 2022 9 a.m. ET - 9:55 a.m. ET

Marketing Cloud Engagement Fundamentals

Understand the ways Marketing Cloud Engagement (MCE) allows you to easily connect with potential customers, nurture their interests, and convert that interest into sales. We will explore how MCE can help your team and brand provide the best digital customer experiences possible and stand above your competitors.

Flat-rate price includes access to all courses and recordings

Pre-Requisites

Marketing Cloud View Access (or higher) (optional)

Who Should Attend
  • Marketing Cloud Admins
  • Prospective Marketing Cloud Customers
  • Marketing Cloud and Salesforce End-Users
  • Content Strategists
  • Marketing Operations Executives
Take me to Registration
November 1, 2022 9 a.m. ET - 9:55 a.m. ET

Intro to B2B Marketing Analytics

Kickstart your journey into learning how B2B Marketing Analytics connects marketing activities to sales outcomes. We will explore what kind of business questions you can answer with the out-of-the-box dashboards and beyond.

Flat-rate price includes access to all courses and recordings

Pre-Requisites
  • B2B Marketing Analytics Access (optional)
  • Pardot Marketing or Administrative Access (or equivalent) (optional)
Who Should Attend
  • Pardot Admins
  • Prospective Pardot Customers
  • Pardot and Salesforce End-Users
  • B2B Marketing Analytics Admins
  • Business/Data Analysts
  • Sales and Marketing Operations Executives
Take me to Registration
November 1, 2022 10 a.m. ET - 11:55 a.m. ET

Back to Basics: How To Maximize Your Efforts Through Automation in MCAE (Pardot)

Join us for a deep dive of Marketing Cloud Account Engagement (Pardot) automation options and how they can streamline your lead management strategy. We will review specific use cases and answer questions to help you become an MCAE automation power user.

Flat-rate price includes access to all courses and recordings

Pre-Requisites

Pardot Marketing or Administrative Access (or equivalent)

Who Should Attend
  • Pardot Admins
  • Pardot and Salesforce End-Users
  • Sales and Marketing Operations Executives
  • Salesforce Admins
Take me to Registration
November 1, 2022 10 a.m. ET - 11:55 a.m. ET

Kick Off Your First Welcome Series with Journey Builder (Marketing Cloud)

Join us as we take you from campaign ideation to implementation of your marketing plan. You’ll understand how to create your first email and SMS content, string it all together for a cohesive campaign, and test before you launch.

Flat-rate price includes access to all courses and recordings

Pre-Requisites
  • Marketing Cloud Administrative Access (or equivalent)
  • Marketing Cloud Email Studio (Content Creator or higher) Access
Who Should Attend
  • Beginner and Intermediate Marketing Cloud Admins
  • Content Strategists
  • Marketing Operations Executives
  • Marketing Cloud and Salesforce End-Users
Take me to Registration
November 1, 2022 10 a.m. ET - 11:55 a.m. ET

Connected Campaign and ROI Reporting Strategies for MCAE (Pardot) and Sales Cloud

Get actionable insights to generate reliable ROI reports through Sales Cloud and Pardot connected campaigns. We will review the framework of connected campaigns, contact roles, opportunities, and how it all relates to campaign influence. 

Flat-rate price includes access to all courses and recordings

Pre-Requisites
  • Pardot Marketing or Administrative Access (or equivalent)
  • Salesforce Marketing User on Profile
  • Salesforce Admin Access (Optional)
Who Should Attend
  • Beginner, Intermediate and Expert Pardot and Salesforce Admins
  • Business/Data Analysts
  • Marketing Operations Executives
  • Pardot and Salesforce End-Users
  • Sales Operations Executives
Take me to Registration
November 1, 2022 12:05 p.m. ET - 12:55 p.m. ET

Seasons of Change: Trends, Tips and Tricks to Thrive In the Salesforce Ecosystem [PANEL]

Hear from a panel of Trailblazers like you to learn how they got their start in the Salesforce ecosystem. You’ll gain insights about support systems available and how to get involved with the community. We will also share trends in the industry that can become opportunities for you to grow and thrive going forward.

Flat-rate price includes access to all courses and recordings

Pre-Requisites

none

Who Should Attend
  • Everyone!
Take me to Registration
November 1, 2022 1 p.m. ET - 2:55 p.m. ET

Building Dynamic B2B Customer Journeys Within MCAE (Pardot)

Build automated, personalized and effective nurture programs that engage prospects no matter where they are in the customer journey. In this workshop, you’ll learn how to plan, build, test and analyze robust nurture programs in Marketing Cloud Account Engagement (Pardot).

Flat-rate price includes access to all courses and recordings

Pre-Requisites

Pardot Marketing or Administrative Access (or equivalent)

Who Should Attend
  • Beginner and Intermediate Pardot Admins
  • Content Strategists
  • Marketing Operations Executives
  • Pardot and Salesforce End-Users
  • Sales Operations Executives
Take me to Registration
November 1, 2022 1 p.m. ET - 2:55 p.m. ET

Getting Started With Lead Routing in MCAE (Pardot)

Learn how to leverage Marketing Cloud Account Engagement (Pardot) to reduce the amount of time your team spends sorting through leads. You’ll uncover lead routing options in MCAE (Pardot) and Sales Cloud that build robust paths for your inbound leads while providing valuable reporting metrics.

Flat-rate price includes access to all courses and recordings

Pre-Requisites
  • Pardot Marketing or Administrative Access (or equivalent)
  • Salesforce Admin Access (optional)
Who Should Attend
  • Beginner and Intermediate Pardot and Salesforce Admins
  • Marketing Operations Executives
  • Pardot and Salesforce End-Users
  • Sales Operations Executives
Take me to Registration
November 1, 2022 1 p.m. ET - 2:55 p.m. ET

Going Beyond B2BMA: Use CRM Analytics to Create Custom Dashboards

Step outside the B2B Marketing analytics app and learn how to view and use your data to create new insights. In this session, you will learn how to create a new dataset, use common formulas and widgets and create a new dashboard and get a novel view of scoring history.

Pre-Requisites
  • B2B Marketing Analytics Access
  • Salesforce Admin Access (optional)
  • Pardot Marketing or Administrative Access (or equivalent)
Who Should Attend
  • Intermediate or Advanced B2BMA Users
  • Business/Data Analysts
  • Marketing Operations Executives
  • Pardot and Salesforce Admins
  • Sales Operations Executives
Take me to Registration