Pre-Conference Training Workshops

Virtual Workshops | NOVEMBER 1, 2022

Coming Soon: ParDreamin' Training Course Lineup

We’re busy cooking up the MarDreamin’ workshops for this year’s conference. But here’s what we can tell you so far.

MarDreamin’ pre-conference training workshops take place the day before the big conference event begins. All training workshops are virtual, which means you can attend these training sessions from anywhere in the world.

These virtual training workshops are designed to equip you with skills to complete specific tasks in Salesforce and Pardot while gaining new avenues for inquiry to keep it going. You’ll get access to all course materials including training decks, full session video recordings, and a dedicated Slack channel for ongoing support.

Can’t wait for the big day?

Check out the current Sercante Training course offerings and start learning new skills sooner.

October 26, 2021 10 a.m. ET - 11 a.m. ET
Early Bird
$ 50
Regular
$75

Pardot Fundamentals

Start with the basics to discover how Pardot can empower you and your teams. Through practical examples and use cases, you will learn to capture, nurture, qualify and measure engagement with a live demo and Q&A session supported by our expert consultants.

Pre-Requisites

Pardot Marketing or Administrative Access (or equivalent)

Who Should Attend
  • Pardot Admins
  • Prospective Pardot Customers
  • Pardot and Salesforce End-Users
October 26, 2021 11:30 a.m. ET - 3:30 p.m. ET
Early Bird
$ 199
Regular
$299

Workshop: Build your Pardot Team

Pardot is only as good as the people and strategies behind it. In this session, you’ll learn how to align sales and marketing teams, determine ownership and responsibility, and build a supportive structure around your Pardot org.

Pre-Requisites

Pardot Marketing or Administrative Access (or equivalent)

Who Should Attend
  • Pardot Admins
  • Prospective Pardot Customers
  • Pardot and Salesforce End-Users
October 26, 2021 - 11:30 a.m. ET - 3:30 p.m. ET
Early Bird
$ 199
Regular
$299

Workshop: Pardot for .org

Pardot is a multi-industry communication engine. In this workshop, you will learn how teams working at nonprofit organizations can use Pardot to engage with donors, members, staff, volunteers, and the community.

Pre-Requisites

Pardot Marketing or Administrative Access (or equivalent)

Who Should Attend
  • Pardot Admins
  • Prospective Pardot Customers
  • Pardot and Salesforce End-Users
October 26, 2021 - 11:30 a.m. ET - 3:30 p.m. ET
Early Bird
$ 199
Regular
$299

Workshop: Engagement Studio

Learn how to build automated, personalized and effective nurture programs that engage prospects no matter where they are in their customer journey. In this course, you’ll learn how to plan, build, test and analyze robust nurture programs.

Pre-Requisites

Pardot Marketing or Administrative Access (or equivalent)

Who Should Attend
  • Pardot Admins
  • Pardot and Salesforce End-Users
  • Marketing & Operations
  • Salesforce Admins
October 26, 2021 - 11:30 a.m. ET - 3:30 p.m. ET
Early Bird
$ 199
Regular
$299

Workshop: Coding Basics

Learn the basics of customizing your own Pardot form and landing pages. In this session, we will cover the basics of Pardot Form Styling Classes and Pardot Regions as well as introductory-level HTML coding to help you build engaging landing pages that capture and convert leads.

Pre-Requisites

Pardot Marketing or Administrative Access (or equivalent)

Who Should Attend
  • Pardot Admins
  • Pardot and Salesforce End-Users
  • Marketing & Operations
  • Salesforce Admins
October 26, 2021 - 11:30 a.m. ET - 3:30 p.m. ET
Early Bird
$ 199
Regular
$299

Workshop: B2B Marketing Analytics

Learn how B2B Marketing Analytics can maximize marketing and sales efforts with advanced marketing analytics. Explore your data, get insights into your marketing performance, and quickly take data-driven actions.

Pre-Requisites

Pardot Marketing or Administrative Access (or equivalent)

Who Should Attend
  • Pardot Admins
  • Prospective Pardot Customers
  • Pardot and Salesforce End Users
  • Marketing & Operations Executives
  • Salesforce Admins
October 26, 2021 - 11:30 a.m. ET - 3:30 p.m. ET
Early Bird
$ 199
Regular
$299

Workshop: Scoring & Grading

This course will cover scoring, scoring categories, and grading at a high level. You’ll learn the distinctions between each feature and how to use them to match your organization’s ideal consumer profile. You’ll walk away with a framework of how to implement scoring, scoring categories, and grading within your own organization and use these tools for your lead qualification and lead routing practices.

Pre-Requisites

Pardot Marketing or Administrative Access (or equivalent)

Who Should Attend
  • Pardot Admins & Developers
  • Prospective Pardot Customers
  • Pardot and Salesforce End-Users
  • Marketing & Operations Executives
  • Salesforce Admins