Pre-Conference Training Workshops
Virtual Workshops | NOVEMBER 1, 2022
Coming Soon: ParDreamin' Training Course Lineup
We’re busy cooking up the MarDreamin’ workshops for this year’s conference. But here’s what we can tell you so far.
MarDreamin’ pre-conference training workshops take place the day before the big conference event begins. All training workshops are virtual, which means you can attend these training sessions from anywhere in the world.
These virtual training workshops are designed to equip you with skills to complete specific tasks in Salesforce and Pardot while gaining new avenues for inquiry to keep it going. You’ll get access to all course materials including training decks, full session video recordings, and a dedicated Slack channel for ongoing support.
Can’t wait for the big day?
Check out the current Sercante Training course offerings and start learning new skills sooner.



Pardot Fundamentals
Learn MoreStart with the basics to discover how Pardot can empower you and your teams. Through practical examples and use cases, you will learn to capture, nurture, qualify and measure engagement with a live demo and Q&A session supported by our expert consultants.
Pardot Marketing or Administrative Access (or equivalent)
- Pardot Admins
- Prospective Pardot Customers
- Pardot and Salesforce End-Users
Workshop: Build your Pardot Team
Learn MorePardot is only as good as the people and strategies behind it. In this session, you’ll learn how to align sales and marketing teams, determine ownership and responsibility, and build a supportive structure around your Pardot org.
Pardot Marketing or Administrative Access (or equivalent)
- Pardot Admins
- Prospective Pardot Customers
- Pardot and Salesforce End-Users
Workshop: Pardot for .org
Learn MorePardot is a multi-industry communication engine. In this workshop, you will learn how teams working at nonprofit organizations can use Pardot to engage with donors, members, staff, volunteers, and the community.
Pardot Marketing or Administrative Access (or equivalent)
- Pardot Admins
- Prospective Pardot Customers
- Pardot and Salesforce End-Users
Workshop: Engagement Studio
Learn MoreLearn how to build automated, personalized and effective nurture programs that engage prospects no matter where they are in their customer journey. In this course, you’ll learn how to plan, build, test and analyze robust nurture programs.
Pardot Marketing or Administrative Access (or equivalent)
- Pardot Admins
- Pardot and Salesforce End-Users
- Marketing & Operations
- Salesforce Admins
Workshop: Coding Basics
Learn MoreLearn the basics of customizing your own Pardot form and landing pages. In this session, we will cover the basics of Pardot Form Styling Classes and Pardot Regions as well as introductory-level HTML coding to help you build engaging landing pages that capture and convert leads.
Pardot Marketing or Administrative Access (or equivalent)
- Pardot Admins
- Pardot and Salesforce End-Users
- Marketing & Operations
- Salesforce Admins
Workshop: B2B Marketing Analytics
Learn MoreLearn how B2B Marketing Analytics can maximize marketing and sales efforts with advanced marketing analytics. Explore your data, get insights into your marketing performance, and quickly take data-driven actions.
Pardot Marketing or Administrative Access (or equivalent)
- Pardot Admins
- Prospective Pardot Customers
- Pardot and Salesforce End Users
- Marketing & Operations Executives
- Salesforce Admins
Workshop: Scoring & Grading
Learn MoreThis course will cover scoring, scoring categories, and grading at a high level. You’ll learn the distinctions between each feature and how to use them to match your organization’s ideal consumer profile. You’ll walk away with a framework of how to implement scoring, scoring categories, and grading within your own organization and use these tools for your lead qualification and lead routing practices.
Pardot Marketing or Administrative Access (or equivalent)
- Pardot Admins & Developers
- Prospective Pardot Customers
- Pardot and Salesforce End-Users
- Marketing & Operations Executives
- Salesforce Admins